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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Dec182016

To Rebuild Image, Beleaguered GNC Will Play In Super Bowl LI, Rebrand Stores

By Barry Janoff

December 16, 2016: If GNC was an NFL franchise, it likely would be this year’s Cleveland Browns, winless through the majority of the season and no hope for the playoffs, but with a core of loyal fans and management looking for ways to rebuild for the future.

Vitamin and supplements company GNC Holdings said it would close all of its corporate stores on Dec. 28 and reopen on Dec. 29, "providing customers a dramatically improved experience with the launch of One New GNC."

The move follows a challenging year for GNC, including replacing its CEO; being fined $2.25 million this month by the Dept. of Justice regarding the selling of illegal dietary supplements; and Q3 revenue of $628 million, down more than 8% from the same quarter last year and some $23 million below the average estimate anticipated by analysts.

To reboot the brand’s image, the company said it would bring a new retail footprint to customers.

The One New GNC will include a single price both in store and on GNC.com to replace multiple pricing structures across channels and membership levels; a new loyalty program, My GNC Rewards, designed to "give consumers an easy-to-use incentive to shop GNC"; and new POS terminals, rolling out across the chain, intended to “speed the checkout process, help guide customer decisions based on purchase history and manage loyalty programs.”

The big move will get a big stage when GNC rolls out a spot in the first quarter of Super Bowl LI Feb. 5 on Fox.

Details of the creative were not shared, but GNC said it would be part of a larger effort to "bring the One New GNC to the public,” also including Internet, social media (#ONEnewGNC), POP and, in conjunction with My GNC Rewards, a new GNC mobile app (available on or before Dec. 28) in the iTunes app and Google Play stores.

GNC said it expects the campaign to receive more than half a billion impressions in the first few weeks alone.

Super Bowl spots on Fox are going for upward of $5 million for 30 seconds, according to industry analysts.

GNC’s lead agency is Bullish, NY.

"We're making these investments because we believe in this business, its future and our ability to return to growth and deliver shareholder value," Robert Moran, interim CEO for GNC, said in a statement. "The New GNC leaves the old, broken model behind. We're confident it will have a positive impact on the business, but it will take time for the changes to take hold and translate to improved financial results."

Moran, who was an independent director of GNC and former chairman and CEO for PetSmart, replaced Michael Archbold as GNC’s CEO in July when Archibald left the ompany and resigned from the GNC Board.

According to Moran, GNC is "also building on its strength in innovation, introducing new brands and new products throughout the coming year" and making changes to its supply chain to help ensure the products customers want are in stock.

The One New GNC will launch in all 4,464 U.S. owned and franchised locations on Dec. 29, "just as consumers are resolving to get fit and stay well."

GNC paid the settlement with the DOJ but admitted no wrong-doing and stressed that the products in question "were removed from GNC's shelves years ago."

According to a joint statement, the DOJ and Food and Drug Administration, "Under the agreement, GNC will take a number of actions to broaden industry-wide knowledge of prohibited ingredients and improve compliance by vendors of third party products. These actions are in keeping with the leadership role GNC has always taken in setting industry quality and compliance standards. GNC remains committed to maintaining robust compliance policies and procedures and holding third party vendors and suppliers accountable for those standards.

According to GNC, its 4,464 U.S. owned and franchised locations will celebrate the One New GNC throughout the month of January with a 1 Million Point Giveaway contest and sampling and giveaways each Saturday during the month.

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