Top
QUICK HITS

• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan112011

Motor Pool: General Motors, NBC Sign Exclusive Deal For 2012 Summer Games

By Barry Janoff, Executive Editor

January 11, 2011: General Motors, which in February returns to the Super Bowl telecast for the first time in three years, continues to open its marketing purse strings, signing a deal with NBC Universal for exclusive domestic automotive advertising rights for the 2012 Olympic Games.

Financial terms were not disclosed.

The deal means that, unlike Super Bowl XLV, during which GM will be sharing the airwaves with as many as seven other car companies, the automaker will be the only car company during national broadcasts on NBC from July 27- Aug. 12, 2012. The Summer Games will be held in London.

The alliance with NBC Universal also means that BMW, which last year signed a deal to become the official car company of the U.S. Olympic Committee and also is an official partner of the 2012 London Olympic Committee, will be shut out of national NBC broadcasts while the Games are in progress. The International Olympic Committee currently does not have an official global partner in the automotive category.

GM had been an official partner of the U.S. Olympic Committee from 1997 through the end of 2008, when it chose to end the alliance due to the company's financial difficulties. In addition, GM had advertised within NBC's coverage of the Games since the 2000 Olympic Games in Sydney.

The new exclusivity deal opens up more windows of opportunity for the automaker to reach what historically has been among the largest viewing audiences during Olympic years. Unlike the first deal signed in 1997, Internet, mobile devices and other forms of communication are now part of the media marketing mix to reach consumers.

According to GM, Chevrolet and Cadillac will have a "major advertising presence during NBC's coverage of the Games on network and cable television."  In addition, the brands will be featured in "select NBC Olympic-related programming leading up to the Games and online" at NBCOlympics.com.

"Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers," Joel Ewanick, GM's global CMO. said in a statement. "GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world's most significant sporting events."

GM had advertised during 15 consecutive Super Bowl telecasts, but financial difficulties led the company to drastically cut back on marketing over the past several year. In addition to bypassing the Super Bowl, GM had also cut back on advertising during the Academy Awards and the Emmys. In 2008, the company ended its alliance with Tiger Woods a year before their nine-year contract was due to conclude.

GM had previously said that its Super Bowl ads would focus on its Chevy banner, with spots before, during and after the game, as well as ads during Glee, which Fox will air immediately following its Super Bowl XLV coverage. Thirty-second ads during the game are going for between $2.7-$3 million, according to industry analysts.

"Chevrolet and Cadillac are two of the world's premier automotive brands in the midst of a remarkable resurgence."

"Chevrolet and Cadillac are two of the world's premier automotive brands in the midst of a remarkable resurgence, so it's terrific to see them make a major investment in our coverage of the London Games," said Gary Zenkel, president, NBC Olympics.

Back to London 2012

Back to Super Bowl XLV

Back to Home Page