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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun192014

Gillette Puts Fusion, Focus, Marketing Behind MLB's All-Star Home Run Derby

By Barry Janoff

June 18, 2014: Procter & Gamble men's grooming division Gillette, which has been associated with MLB since 1939, is taking a high-profile step by becoming title sponsor of the Home Run Derby All-Star Game event.

Financial terms of the one-year deal were not disclosed.

The Gillette Home Run Derby will be held July 14 and air live on ESPN from Target Field in Minneapolis, which will host the All-Star Game the next night.

Gillette said it would use the event to support its new razor, the Fusion ProGlide with FlexBall Technology. The brand said it would "conduct Gillette Home Run Derby promotions, advertising during the telecast and have a presence around the Twin Cities."

"Whether you're standing at the plate waiting to crush the ball or in front of the mirror prepping for an optimal shave, we understand that maximum contact is very important when performing your best," Hooman Shahidi, senior brand manager for Gillette North America, said in a statement. "That's why we're excited to partner with Major League Baseball during the Home Run Derby to promote our new Gillette Fusion ProGlide with FlexBall Technology . . . "

The Home Run Derby is annually among ESPN's most-watched events. Chevrolet was title sponsor last year when the All-Star Game and surrounding events were held in Citi Field, home to the New York Mets.

Century 21 Real Estate was title sponsor in 2005-06. State Farm took over from 2007-2012.

As in previous years, the Gillette Home Run Derby will raise funds for MLB's Reviving Baseball in Inner Cities program and such charities as Boys & Girls Clubs of America. More than $3 million has been raised over the past ten years, with an all-time high of $615,000 donated through the 2012 event, according to MLB.

Gillette Home Run Derby is part of All-Star Game events that include the Taco Bell All-Star Sunday with the Taco Bell All-Star Legends & Celebrity Softball Game and the SiriusXM Futures Game and on Monday the Gatorade All-Star Workout Day.

"Gillette has partnered with Major League Baseball longer than any other company, and the Gillette Home Run Derby is a terrific way to celebrate our 75th anniversary of working together," Tim Brosnan, evp-business for MLB, said in a statement. "With outstanding performances, the successful introduction of players engaging in social media during the event and integration of captains from each league in previous years, the Derby continues to be fresh, entertaining and one of the most popular events on the sports calendar."

Gillette has been an MLB sponsor since the 1939 World Series, and ads featuring MLB players date back to at least 1910.

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