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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep232010

The Rights Stuff: Gillette Extends Naming Rights For New England Patriots' Home Field

September 23, 2010: The New England Patriots can brag about something that fellow NFL teams such as the Dallas Cowboys, New York Giants and New York Jets can't: A naming rights deal to their home stadium. Gillette has signed a new agreement with The Kraft Group extending the company's strategic marketing and business partnership, which includes exclusive naming and sponsorship rights to Gillette Stadium through 2031.

The 69,000-seat venue is home to the Patriots and the New England Revolution of Major League Soccer, all three of which are owned by The Kraft Group, headed by Robert Kraft. The venue officially opened in May 2002, at which time technology firm CMGI, now known as ModusLink, held naming rights. Gillette, headquartered in Boston, took over naming rights in August of that year.

Financial terms were not disclosed. However, a large percentage of naming rights that companies have with stadiums primarily used by NFL teams fall in the $4-$7 million per year range.

"This extension continues our successful relationship with the Kraft family and one of the strongest sports franchises in the world," Chip Bergh, group president,  global male grooming, for Procter & Gamble, Gillette's parent company, said in a statement. The naming of Gillette Stadium has been a great investment for our business." The Stadium is located in Foxboro, Mass., about 20 miles south of Boston.

In addition to the Gillette Stadium naming rights deal, P&G's portfolio of sports marketing assets includes agreements with the NFL, Nascar, Major League Baseball and the International Olympic Committee.

"Like the Patriots, Gillette has a long history in New England and we are proud to partner with a local company that is a powerful world-class brand," Jonathan Kraft, president of The Kraft Group, said in a statement. "Gillette is not just a naming rights partner, but a company we are proud to partner with on many platforms."

Among current naming rights deals for stadiums primarily used by NFL teams, the deal Reliant Energy has for naming rights to the home stadium of the Houston Texans is at the high end, about $9.6 million per year via a 32-year pact signed in 2000 that runs through 2032. In 2006, the University of Phoenix  signed a 20-year deal for more than $154 million, about $7.7 million per year, for naming rights to the home stadium of the Arizona Cardinals. FedEx pays about $7.6 million a year for naming rights to the home of the Washington Redskins in a deal that runs  through 2025.

"Like the Patriots, Gillette has a long history in New England and we are proud to partner with a local company that is a powerful world-class brand."

Lucas Oil signed a 20-year deal estimated at $121 million for naming rights to home stadium of Indianapolis Colts, which began when venue opened in 2008. Lincoln Financial pays about $6.7 million a year for naming rights to the home venue of the Philadelphia Eagles in a deal that runs through 2022. And Invesco Funds pays about $6 million a year for naming rights to the Denver Broncos home field in a 20-year deal that runs through 2021.

The biggest naming rights deals currently in play are the 20-year, $400 million pacts Citibank and Barclays are paying, respectively, for rights to the New York Mets home Citi Field and the NBA Nets' Barclays Center, which is scheduled to open in 2012.

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