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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb122019

With Giannis, Metro by T-Mobile May Get Greek Freaky At NBA All-Star Game

By Barry Janoff

February 12, 2019: Giannis Antetokounmpo, among the top candidates for the NBA’s MVP this season, has a new team.

Antetokounmpo, aka the Milwaukee Bucks’ “Greek Freak,” has signed on as a spokesman for Metro by T-Mobile.

Antetokounmpo, who received the second-most votes for the 2019 NBA All-Star Game this weekend (behind LeBron James) and will captain Team Giannis, will appear in multi-media marketing for the company.

A lead 30-second spot,”Giannis Plays HORSE,” brakes this week on TV and online. A 15-second spot, “That’s Giannis,” will also be airing.

In addition to TV and digital media, Metro will launch a guerrilla-style social media campaign, “#TeamGiannis” this week as Giannis and the league prepare for the NBA All-Star Game.

People will be able to enter a sweepstakes on Twitter and Facebook for a chance to win a prize pack from Metro, including Nike shoes, a T-shirt and a custom hat.

The alliance comes just after AT&T this month replaced Verizon as the NBA’s official wireless telecom partner.

Although AT&T plans to have significant presence in Charlotte and on-air for the All-Star Game and surrounding events, Metro by T-Mobile plans to make an impact with the Greek Freak.

According to T-Mobile, which has positioned its Metro brand as a David to the Goliath’s of AT&T and Verizon, Antetokounmpo’s “background as an underdog has given him a unique connection to the Metro brand.”

“Like Metro, I’ve been an underdog most of my life, first as a son of Nigerian immigrants in Greece and eventually as an unheralded NBA draft pick,” Antetokounmpo said via the company. “That background has given me the edge I’ve needed to succeed and the perspective to know what’s valuable in life.

“Positivity, loyalty, and staying connected to my family and fans are all priorities to me. I’m proud to partner with a brand that shares those values and brings a much-needed counterbalance to the wireless market.”

According to John Legere, CEO for T-Mobile, “Nobody does destroying-the-status-quo like a Giannis drive to the hoop and a Metro by T-Mobile unlimited rate plan for the family for $1,200 less a year than AT&T and Verizon.

“It’s a perfect match of disruption!” A superstar this savvy? I’m officially #TeamGiannis.”

Antetokounmpo will also get All-Star Game related airtime via a new documentary, “Finding Giannis,” scheduled to run on TNT prior to State Farm All-Star Game Saturday Night (Feb. 15).

He also appears in a new safety video from Greece-based Aegean Airlines (pictured).

T-Mobile recently acquired naming rights to MLB’s Seattle Mariners home stadium, which since it opened in 1999 has been known as Safeco Field, but will be T-Mobile Park for the next 25 years.

The company also has naming rights to T-Mobile Arena in Las Vegas, home for the NHL’s Golden Knights.

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