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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May242012

GE Extends Deal With USOC, Solidifies Olympic Presence Through 2020

By Barry Janoff

May 24, 2012: General Electric said it has signed an extension of its deal with the U.S. Olympic Committee that would run through the 2020 Summer Games.

Financial terms were not disclosed.

GE has been an official USOC partner since 2005. The deal now matches the pact that GE signed last June with the International Olympic Committee, which also runs through 2020.

“We value our relationship with the USOC and look forward to continuing our partnership to bring the best technology and healthcare to work for the United States Olympians and Paralympians as they prepare for competition,” Peter Foss, president, GE Olympic Sponsorship and Corporate Sales, said in a statement.

GE will remain the USOC’s "exclusive provider of a wide range of innovative products, technology and services," according to the company.

After London 2012, the next Olympics Games will be Winter 2014 in Sochi, Russia; Summer 2016 in Rio de Janeiro; and Winter 2018 in Pyeongchang, South Korea. The 2020 Summer Games host nation will be selected by the IOC in September 2013 from among Tokyo, Madrid and Istanbul.

According to Scott Blackmun, CEO for the USOC, “GE has been a great supporter of America’s Olympic and Paralympic athletes and we are thrilled by the news of this extension. We look forward to building on this partnership and working with this valued partner for years to come.”

The USOC also said today that, for the first time, it would use GE’s Centricity Practice Solution integrated electronic medical records product to manage the care of more than 700 athletes competing in the London 2012 Olympic and Paralympic Games.

The USOC will also use the product to maintain "3,000 additional records" maintained by its staff.

According to GE, the technology will replace "pallets of paper records historically shipped by the USOC to the Games and will provide doctors with faster access to athletes’ medical records – ultimately supporting the doctor’s ability to provide more targeted care."

“GE has been a great supporter of America’s Olympic and Paralympic athletes and we are thrilled by the news of this extension."

“The introduction of GE’s EMR technology is a big step forward for the USOC sports medicine program,” Dr. Bill Moreau, USOC managing director of sports medicine, said in a statement. “EMR technology will allow us to better monitor and analyze the health of Team USA athletes, not only when they receive care at our facilities, but also when they are competing and training around the world.”

In addition to GE, global IOC partners include Acer, Atos, Coca-Cola, Dow, McDonald's Omega, Panasonic, P&G, Samsung and Visa.

Other USOC marketing partners include 24 Hour Fitness, Allstate, Anheuser-Busch (Budweiser), AT&T, BMW, BP, Chobani, Citi, The Hartford, Hilton, Kellogg's, Nike, TD Ameritrade and United Airlines.

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