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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in Karl-Anthony towns (1)

Monday
Sep262016

Gatorade Puts Consumers On Burn Notice With J.J. Watts, Bryce Harper, K-A Towns

By Barry Janoff

Originally published at SportsBiz@SportsBlog

September 26, 2016: TV is filled with shows that have a nasty edge, either pranking people, purposely pitting known adversaries together in close quarters to create physical altercations or showing endless streams of YouTube clips of people being people — where the equation being the more inane or injurious the scenario, the louder the laughs.

Gatorade has created, in essence, its own unreal reality show, “Burn It To Earn It,” staring the likes of J.J. Watt, Karl-Anthony Towns, Bryce Harper and James Rodriguez.

Via a series of ads, as the purportedly unscripted scenario goes, Gatorade calls to task some of its own consumers, who the PepsiCo brand apparently sees as, what Wayne and Garth would have deemed, as “unworthy.”

In nearly a dozen spots, “unsuspecting people” casually walking down the street who by sheer coincidence are drinking a Gatorade are challenged to sweat for the right to enjoy the product.

The plot in each starts with an unmarked white van pulling onto an empty street. Depending on the star of the ad, a mini-sports scene is then created: football props for NFL all-pro Watt, basketball hoops for rising NBA star Towns, bases and baseballs for MLB All-Star Harper and a soccer net and ball for Real Madrid star Rodriguez.

With cameras rolling — and “ad-lib” commentary from sideline announcers J.A. Adande (ESPN) and comedian/actor Rick Ingraham — passersby who just happen to be in the right place (for Gatorade) at the wrong time (for themselves) are chastised for having purchased the product but not living up to the standards of Gatorade’s marketing mantras: “Fuel to Power Your Game,” “Win From Within,” “The Sports Fuel Company” and the most recent tag, “Sweat It To Get It.”

In sales terms, the equivalent might be Starbucks refusing to serve customers who don’t order “Venti” or Chevy taking the keys away from Camaro owners who don’t drive fast enough.

Not to mention that “more than 145 million adults now include walking as part of a physically active lifestyle,” according to the Centers for Disease Control.

In “Jump Ball,” a diminutive woman has her Gatorade taken away by the seven-foot tall Towns, who holds the bottle above his head and makes the woman jump for it. “A very controversial play there by the unsweaty woman with the Gatorade,” say Azande.

“You just take my Gatorade?!” she says to Towns. “You gotta earn it,” he explains. “You gotta earn the sugar.” As she unsuccessfully leaps in the air, Ingraham says, “What’s the opposite of hang time? She’s got those athletic sandals on.” Towns eventually lowers his arm, enabling the woman to reclaim her prize.

In “Dunk Contest,” a “tiny, sweatless man who has yet to earn his Gatorade” is enlisted into the “First Annual Gatorade Slamfest,” The guy, much shorter than Towns, is degraded by the announcers: “Not a Dunk,” “Awkward” and “?.” Towns shows the guy how it is done, first picking the guy up like a rag doll and then swatting away an attempted shot.

Houston Texans’ defensive end Watt, in full pads and helmet, gets to show his tackling skills in “Big Hit” when he body-slams a clueless pedestrian holding a Gatorade into the trash, then chases another guy down the street, yelling, “Oh, yeah. You’re next.”  According to the announcers, “You can’t just waltz through here with a bottle of Gatorade you didn’t sweat for.”

Watt puts a woman to the test when she has to earn her Gatorade by pushing a “Blocking Sled,” which players such as the 6’5”, 289. lb. Watt use for strength training and endurance.

When she predictably fails to move the weight-laden sled, Watt’s words of encouragement are, “My grandmother pushes her shopping cart with more effort than that.” He offers to help, which translates to Watt screaming at her, “Push harder! Put some legs into it!” When she does move the sled a few inches, he yells, “Yes! That’s what I’m taking about!”

Harper gets his turn at bat in “Slow Pitch,” which finds him, a catcher and an umpire, all in full uniform, standing in the middle of deserted street. A guy wanders into the scene and, fortunately for Gatorade, he not only just happens to be carrying a bottle of Gatorade but is also wearing a Washington Nationals jersey.

“You got a Gatorade in your hand and you ain’t sweating?,” observes Harper. “You gotta earn it.” He gives the guy a baseball in exchange for the Gatorade and tells him to pitch to him.

The guy, fortunately for the narrative and the announcers, has a terrible arm. “He threw it like a shot-put. He has the arm of a weak, sad kitten,” they say over a loudspeaker. “With an arm like that, this guy is going to be professional at nothing for a long time.” One pitch hits Harper, who chases the guy down the street.

Internet and social media support.

Lead agency is TBWA\Chiat\Day.

Other spots include:

• Harper "Pickle," "Pepper"

• Watt: "Snap"

• Towns: "D-Up"

• Rodriguez: "Red Card"

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