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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb272010

Woods Fails To Make The Cut For Gatorade's Marketing Future

February 26, 2010: Gatorade celebrated the one-week anniversary of Tiger Woods' public apology by cutting ties with the beleaguered golfer, joining Accenture and AT&T as former sponsors no longer doing business with him.

The division of PepsiCo said it would end its marketing alliance with Woods but would continue to support the Tiger Woods Foundation. Analysts said Woods had a five-year deal estimated to be worth $20 million annually.

 "We no longer see a role for Tiger in our marketing efforts," the performance drink company said in a statement. "However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best."

Gatorade has already been removed from Woods' list of marketing partners at the golfer's official Web site.

"We have been in discussions with Gatorade, and while we are disappointed Gatorade has decided to not continue with Tiger in their marketing plans, we appreciate their continued involvement with Tiger through his foundation," Woods' agent Mark Steinberg, told AP.

Woods earned about $100 million from endorsement deals in 2008, but saw ties cut with General Motors due to the automaker's economic situation. With the departure of Gatorade, Accenture and AT&T, Woods' earning potential from marketing in 2010 is down to about $50-60 million. Should he not return to the PGA Tour this season due to his self-imposed sabbatical, it could drop even farther.

Woods and Gatorade joined forces in October 2007 amid much fanfare. He was featured in numerous marketing campaigns and in the first year of the deal was given a signature line. However, Gatorade dropped TIger Focus last November, prior to Woods' accident and subsequent personal problems, claiming poor sales and also a need to make room for its new G Series line.

Gatorade had supported Woods during his time of crisis, even issuing a statement after his televised apology on Feb. 19. "We wish Tiger well as he works through these private matters."

Nike, Gillette, Tag Heuer and EA also offered post-apology statements of support. EA Sports has been the only one of Woods' marketing partners to activate behind a new product, Tiger Woods PGA Tour Online. Other marketing partners include Upper Deck, NetJets and TLC Laser Eye Centers.

Marketers Have Tiger's Back As Woods Goes Public With Apology

Tiger Woods Speaks, But Will Marketers, Fans Listen?

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