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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jun252018

Gatorade Signs As First Lead Sponsor For Jr. NBA World Championship Tournament

By Barry Janoff

June 26, 2018: NBA partner Gatorade has signed as the first primary partner for the premiere Jr. NBA World Championship, a tournament for elite 13- and 14-year-old boys and girls teams worldwide.

The NBA is planning to add other partners, including from its existing roster of marketing alliances.

Dwayne Wade (Miami Heat) and Candace Parker (Los Angeles Sparks) are official Jr. NBA World Championship ambassadors.

Fox Sports recently signed a multi-year deal to broadcast Jr. NBA World Championship games, beginning with 16 games during the 2018 Finals to air on Fox and FS1.

Regional competition began in May.

Playoffs will take place at ESPN Wide World of Sports Complex in Orlando, Fla. beginning Aug. 7, with the boys and girls finals scheduled for Aug. 11-12.

Gatorade said it would build on its existing partnership with the NBA, WNBA and NBA G-League.

(Beginning with the 2017-18 season, the NBA Development League became the NBA G League as part of a multi-year expanded partnership between the NBA and Gatorade.)

As part of the partnership, Gatorade will be able to use Jr. NBA World Championship marks in multi-media marketing and promotion of products.

In addition, Gatorade will be included on the Jr. NBA World Championship Web site, in select Jr. NBA World Championship marketing and promotional materials and on courtside rotational signage at the World Championship event.

Among other activation, Gatorade will support the event’s off-court programming, including “Gatorade Sports Science Institute athlete testing and heat safety and hydration sessions with professional athlete speakers.”

The NBA said that the  Jr. NBA World Championship would promote four core values: Teamwork, Respect, Determination and Community.

“The Jr. NBA World Championship represents another significant step in our effort to promote youth basketball globally,” NBA Commissioner Adam Silver said when the event was unveiled earlier this year.

“In addition to high-level competition on the court, participants will learn from NBA and WNBA veterans and coaches the values of the game and the most appropriate training techniques.”

“The Jr. NBA World Championship represents another significant step in our effort to promote youth basketball globally."

“We jumped at the opportunity to partner with the NBA on this unique event,”  Mark Silverman, President, National Networks at Fox Sports, said in a statement.  “The NBA’s stars of tomorrow — the next Dwyane Wade or Candace Parker — might get their first big turns in the spotlight with us, right here at Fox Sports.”

The event will also align with the NBA and USA Basketball Youth Guidelines aimed at “improving the way children, parents and coaches experience the game, with a specific emphasis on promoting player health and wellness and age-appropriate rules and standards.”

In addition to the U.S., the Jr. NBA World Championship will include teams from eight international regions: Africa & Middle East, Asia Pacific, Canada, China, Europe, India, Mexico, and South America.

There are more than 70 countries and 32 teams involved.

NBA’s Inaugural Jr. NBA Global Tournament Getting TV Coverage From Fox Sports

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