Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec012010

Gatorade Strikes Pro Bowling Deal With PBAA For U.S. Women's Open

December 1, 2010: In an effort to bring its reformulated Gatorade product to a sport that has grown to more than 25 million participants nationwide, PepsiCo has signed a deal with the Bowling Proprietors' Association of America that would make its Gatorade G2 brand both an official sponsor of the 2011 Bowling's U.S. Women's Open and the "official thirst quencher of the Bowling's U.S. Women's Open."

Financial terms of the deal were not disclosed. The 2011 Bowling's U.S. Women's Open finals are scheduled for June 30, 2011, from midfield at Cowboys Stadium, airing on ESPN. The finals will take place during International Bowl Expo 2011.

Other marketing partners include American Airlines and Anheuser-Busch's Budweiser. G2 is part of the relaunched Gatorade G series three product line: G1 Prime (before), G2 Perform (during) and G3 Recover (after). G2 is the original Gatorade that dates back to the 1960s.

As part of the alliance, G2 will receive prominent branding at the 2011 Bowling's U.S. Women's Open, including on-site visibility, branded player jerseys and on-air brand consumption during match play rounds and qualifiers leading up to the June 30 finals at Cowboys Stadium; sampling and promotion during Women's Open qualifying tournaments and state events held at bowling centers nationwide; and G2 logo recognition on all traditional and digital media and event materials, such as Web sites, trade publications and in-center branding.

"Gatorade is an iconic brand that for 45 years has been synonymous with excellence in athletics, nutrition and sports science innovation," Steve Johnson, executive director of the BPAA, the bowling industry's premier trade organization, said in a statement. "G2 is an ideal partner for Bowling's U.S. Women's Open. We could not be more proud to align women's bowling with G2, a low calorie sports drink product that directly answers the needs of our athletes."

"This partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

According to Doug Allison, director of sales for PepsiCo's foodservice division in the Dallas/Fort Worth area, the deal comes at a time when participation in bowling is on the rise nationwide. "At high schools, colleges and bowling centers across the nation, women's bowling is on the rise and rapidly growing in popularity having grown close to 13% over the last three years to over 25 million annually," said Allison in a statement. "In bringing together G2 and Bowling's U.S. Women's Open, this partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

BPAA's Johnson confirmed the assessment. "This historic partnership further illustrates how women's bowling has arrived. More and more major brands are taking notice of bowling's surging popularity among young females across the country."

Back to Sponsorships

Back to Home Page