Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec012010

Gatorade Strikes Pro Bowling Deal With PBAA For U.S. Women's Open

December 1, 2010: In an effort to bring its reformulated Gatorade product to a sport that has grown to more than 25 million participants nationwide, PepsiCo has signed a deal with the Bowling Proprietors' Association of America that would make its Gatorade G2 brand both an official sponsor of the 2011 Bowling's U.S. Women's Open and the "official thirst quencher of the Bowling's U.S. Women's Open."

Financial terms of the deal were not disclosed. The 2011 Bowling's U.S. Women's Open finals are scheduled for June 30, 2011, from midfield at Cowboys Stadium, airing on ESPN. The finals will take place during International Bowl Expo 2011.

Other marketing partners include American Airlines and Anheuser-Busch's Budweiser. G2 is part of the relaunched Gatorade G series three product line: G1 Prime (before), G2 Perform (during) and G3 Recover (after). G2 is the original Gatorade that dates back to the 1960s.

As part of the alliance, G2 will receive prominent branding at the 2011 Bowling's U.S. Women's Open, including on-site visibility, branded player jerseys and on-air brand consumption during match play rounds and qualifiers leading up to the June 30 finals at Cowboys Stadium; sampling and promotion during Women's Open qualifying tournaments and state events held at bowling centers nationwide; and G2 logo recognition on all traditional and digital media and event materials, such as Web sites, trade publications and in-center branding.

"Gatorade is an iconic brand that for 45 years has been synonymous with excellence in athletics, nutrition and sports science innovation," Steve Johnson, executive director of the BPAA, the bowling industry's premier trade organization, said in a statement. "G2 is an ideal partner for Bowling's U.S. Women's Open. We could not be more proud to align women's bowling with G2, a low calorie sports drink product that directly answers the needs of our athletes."

"This partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

According to Doug Allison, director of sales for PepsiCo's foodservice division in the Dallas/Fort Worth area, the deal comes at a time when participation in bowling is on the rise nationwide. "At high schools, colleges and bowling centers across the nation, women's bowling is on the rise and rapidly growing in popularity having grown close to 13% over the last three years to over 25 million annually," said Allison in a statement. "In bringing together G2 and Bowling's U.S. Women's Open, this partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

BPAA's Johnson confirmed the assessment. "This historic partnership further illustrates how women's bowling has arrived. More and more major brands are taking notice of bowling's surging popularity among young females across the country."

Back to Sponsorships

Back to Home Page