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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec012010

Gatorade Strikes Pro Bowling Deal With PBAA For U.S. Women's Open

December 1, 2010: In an effort to bring its reformulated Gatorade product to a sport that has grown to more than 25 million participants nationwide, PepsiCo has signed a deal with the Bowling Proprietors' Association of America that would make its Gatorade G2 brand both an official sponsor of the 2011 Bowling's U.S. Women's Open and the "official thirst quencher of the Bowling's U.S. Women's Open."

Financial terms of the deal were not disclosed. The 2011 Bowling's U.S. Women's Open finals are scheduled for June 30, 2011, from midfield at Cowboys Stadium, airing on ESPN. The finals will take place during International Bowl Expo 2011.

Other marketing partners include American Airlines and Anheuser-Busch's Budweiser. G2 is part of the relaunched Gatorade G series three product line: G1 Prime (before), G2 Perform (during) and G3 Recover (after). G2 is the original Gatorade that dates back to the 1960s.

As part of the alliance, G2 will receive prominent branding at the 2011 Bowling's U.S. Women's Open, including on-site visibility, branded player jerseys and on-air brand consumption during match play rounds and qualifiers leading up to the June 30 finals at Cowboys Stadium; sampling and promotion during Women's Open qualifying tournaments and state events held at bowling centers nationwide; and G2 logo recognition on all traditional and digital media and event materials, such as Web sites, trade publications and in-center branding.

"Gatorade is an iconic brand that for 45 years has been synonymous with excellence in athletics, nutrition and sports science innovation," Steve Johnson, executive director of the BPAA, the bowling industry's premier trade organization, said in a statement. "G2 is an ideal partner for Bowling's U.S. Women's Open. We could not be more proud to align women's bowling with G2, a low calorie sports drink product that directly answers the needs of our athletes."

"This partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

According to Doug Allison, director of sales for PepsiCo's foodservice division in the Dallas/Fort Worth area, the deal comes at a time when participation in bowling is on the rise nationwide. "At high schools, colleges and bowling centers across the nation, women's bowling is on the rise and rapidly growing in popularity having grown close to 13% over the last three years to over 25 million annually," said Allison in a statement. "In bringing together G2 and Bowling's U.S. Women's Open, this partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

BPAA's Johnson confirmed the assessment. "This historic partnership further illustrates how women's bowling has arrived. More and more major brands are taking notice of bowling's surging popularity among young females across the country."

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