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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
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Coaches Make ACS Call
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132010

Gatorade Continues Overhaul, Hires Nike Exec As VP-Brand Marketing

Andrea Fairchild moving from Nike to Gatorade.January 13, 2010: Gatorade has made its second major executive marketing move in the past seven months, naming Andrea Fairchild as its new vp-brand marketing.  Fairchild joins the PepsiCo brand after 10 years at Nike, most recently as the global business development director for the Women's Training division.

Fairchild will relocate to Chicago and officially begin on Jan. 19. She succeeds John Galloway, who left Gatorade last year.

Last June, Gatorade named Jennifer Storms, who had been svp of Turner Sports marketing and programming, as the new svp-sports marketing, replacing Jeff Urban, who resigned that month after 10 years with the company.

The hiring of Fairchild comes as Gatorade is revamping its product lines. Late last year, Gatorade said it had discontinued its Tiger Woods line, Gatorade Tiger Focus, but that the move was to make room for new products in 2010 and not connected to the pro golfer's personal problems. Woods still remains part of Gatorade's marketing roster although the brand has not revealed how and when it would again use him. Figures indicated that Tiger Focus sales were down almost 35% through Q3 2009 versus the previous year. The brand itself was down 14% through Q3.

In her new role, Fairchild will "help guide and implement Gatorade's overall strategic vision beginning with the spring 2010 launch of the G Series, a new line of products "intended to provide fuel, fluid and nutrients before, during and after activity."  Fairchild will also help Gatorade "identify future innovation opportunities that will expand the brand's category-leading portfolio of sports performance solutions as well as lead Gatorade's move into sports performance retail channels."

"Andrea's experience and leadership will help her hit the ground running as Gatorade continues to transform from a sports drink to a sports performance innovation company," Sarah Robb O'Hagan, CMO for Gatorade, said in a statement.  "I'm thrilled to be adding Andrea to our talented roster, and her marketing expertise and knowledge of sports will help the brand as we appeal to a wider range of athletes and active people."

PepsiCo said it plans to spend about $30 million in 2010 on new Gatorade product lines and packaging, in addition to its ad spend, which topped $20 million in 2009, according to TNS Medial Intelligence. Gatorade will not be part of the Super Bowl XLIV TV line up but has plans to support its new lines with multi-tiers of marketing.

"Gatorade is a world-class brand that understands athletes and has a track record of helping them get the most out of their bodies with scientifically formulated solutions," Fairchild said in a statement.  "I look forward to continuing Gatorade's rich history of meeting athlete needs, and I'm equally excited to help Gatorade find new ways to connect with the next generation of athletes."

Gatorade Hires Jennifer Storms From Turner Sports As New SVP-Sports Marketing

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