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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec152010

Gator Bowl Gets Progressive With New College Football Title Sponsorship Deal

December 15, 2010: Add the Gator Bowl to the list of post-season college football games that will go to market with a new title sponsor. Progressive Insurance said it has signed a one-year deal to become the new title sponsor of the Gator Bowl, beginning with the Jan. 1, 2011 game. The pact has a three-year option.

Financial terms of the deal were not disclosed. The Gator Bowl was title sponsored by Konica Minolta from 2007-2010. Previous title sponsors were Mazda (1986-1991), Outback Steakhouse (1992-1994) and Toyota (1996-2006).

The Progressive Gator Bowl will be played on January 1, 2011 at EverBank Field in Jacksonville, Fl., on ESPN2. The New Year's Day matchup features the Mississippi State Bulldogs vs. the University of Michigan Wolverines. Sponsors also include Bank of America, Coca-Cola, AT&T, Anheuser-Busch (Budweiser), Domino's, Jim Beam, Hyatt, Gatorade and McDonald's.

"Progressive is one of the best-known brands in the country," Steve Tremel, chairman of The Gator Bowl Assn., said in a statement. "Our association with them furthers our standing as one of the premier Bowl games in the nation."

Flo always has a smile when helping people in Progressive TV commercials.The Mayfield Village, Ohio-based company is expected to support with national TV and local marketing, including spots featuring its always-happy-to-help sales clerk Flo (played by actress Stephanie Courtney). The company also has naming rights to Progressive Field, home of MLB's Cleveland Indians.

According to Progressive CMO Jeff Charney, "The Gator Bowl is a fan favorite. And, this year is all about settling the SEC and Big Ten Conference superiority contest.  We're glad to be a part of it and proud to sponsor the game on behalf of our more than 25,000 employees, our more than 30,000 independent agents and the nearly 12 million people who choose Progressive."

Other bowl games this season with new title sponsors include the Rose Bowl presented by Vizio, Discover Orange Bowl, BBVA Compass Bowl (Birmingham, Ala.) and the GoDaddy.com Bowl (Mobile, Ala.).

"Our association with Progressive furthers our standing as one of the premier Bowl games in the nation." — Steve Tremel, chairman of The Gator Bowl Assn.

There was an unusually high turnover rate in college football bowl naming rights this season, due in large part to Fox completing its four-year deal to broadcast the five-game Bowl Championship Series and ESPN acquiring the rights to sell all sponsorship and advertising for the BCS games as part of a four-year, $495 million deal with the NCAA.

Vizio Wakes Up And Smells The Roses

GoDaddy.com Vows That College Football Will Never Be The Same

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