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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May162012

Kim Kardashian Big Bust: FTC Steps On Skechers For $50M Over Misleading Ads 

By Barry Janoff

May 16, 2012: The Federal Trade Commission said Wednesday that Skechers USA, Inc. has agreed to pay $50 million to settle charges that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles."

The FTC also busted Skechers for "falsely representing that clinical studies backed up the claims."

The misrepresented claims came in TV, print and Internet advertising. According to the FTC, that included an extensive campaign featuring Kim Kardashian, highlighted by a TV spot that aired during Super Bowl XLV in which she traded her trainer for a pair of Shape-ups.

Skechers' Shape-ups "Get Back In The Game" marketing featured Joe Montana, Karl Malone, Wayne Gretzky, Kareem Abdul-Jabbar and Brooke Burke. A Skechers commercial that aired during Super Bowl XLIV featured Montana's voice but not his image.

The FTC complaint did not cover GoRun, a line that Skechers launched around Super Bowl XLVI this year with a TV spot featuring a French bulldog named Mr. Quiggly.

Of the money from the settlement, $40 million will go toward customer refunds. The FTC has set up a Web site and a Hot Line (866-325-4186) for consumers to determine whether or not they are eligible for a refund and for what amount. In addition, $5 million will be used to settle state allegations and $5 million will be used to pay class-action legal fees.

The FTC said in a statement that the Huntington Beach, Calif.-based Skechers "made unsupported claims that Shape-ups would provide more weight loss, and more muscle toning and strengthening than regular fitness shoes." Skechers also made deceptive claims about its Resistance Runner, Toners and Tone-ups shoes, according to the FTC.

“Skechers’ unfounded claims went beyond stronger and more toned muscles," David Vladeck, director of the FTC’s Bureau of Consumer Protection, said in the statement. "The company even made claims about weight loss and cardiovascular health. The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

Among the unfounded claims, according to the FTC, were Shape-ups' ads that came with an endorsement from a chiropractor, Dr. Steven Gautreau. According to the FTC, Gautreau "recommended the product based on the results of an 'independent' clinical study he conducted that tested the shoes’ benefits compared to those provided by regular fitness shoes."

According to the FTC, "This study did not produce the results claimed in the ad, that Skechers failed to disclose that Dr. Gautreau is married to a Skechers marketing executive and that Skechers paid Dr. Gautreau to conduct the study."

The FTC said that the settlement "is part of a broader agreement . . . resolving a multi-state investigation, which was led by the Tennessee and Ohio Attorneys General Offices and included attorneys general from 42 other states and the District of Columbia."

According to the statement released by the FTC, Skechers "was the market leader in the toning footwear category. Industry shoe sales peaked in 2010, with sales close to $1 billion. Shape-up fitness shoes, which Skechers introduced in April 2009, cost consumers about $100 a pair. Resistance Runner, Toners, and Tone-ups became available in mid-2010, and retailed for $60 to $100 a pair."

Under the FTC’s settlement, Skechers can still sell and market Shape-ups but is barred from making any of the following claims for its toning shoes unless they are true and backed by scientific evidence:

• Claims about strengthening
• Claims about weight loss
• Claims about any other health or fitness-related benefits from toning shoes, including claims regarding caloric expenditure, calorie burn, blood circulation, aerobic conditioning, muscle tone and muscle activation.

The settlement also bars Skechers from misrepresenting any tests, studies, or research results regarding toning shoes.

Q&A: From Shaq To Kim To Mr. Quiggly

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