Special to NYSportsJournalism.com
July 9, 2013: Fox Entertainment Group has targeted August 17, 2013 for the launch of Fox Sports 1, its ambitious sports cable and satellite TV network that is taking direct aim at ESPN's self-proclaimed status as the "worldwide leader in sports."
To help energize the buzz and word-of-mouth, FS1 has created a 90-second promo spot that highlights a sampling of the teams, leagues, players and events that will be part of the national network. Network executives called it "the most epic shoot in Fox Sports history."
FS1, which Fox Entertainment has dubbed, "America's New Sports Network," is expected to reach 90 million homes.
The spot will premiere during Fox Sports’ coverage of the 2013 MLB All-Star Game on Tuesday, July 16. An extended three-minute-plus behind-the-scenes video is now airing on YouTube.
“This spot really is about introducing Fox Sports 1 to America, and letting fans know what they can expect come August 17,” Fox Sports marketing chief Robert Gottlieb said in a statement. “Using any measure, this is the most ambitious commercial project we have taken on. This spot sets the tone for everything.”
Locations included the Los Angeles Memorial Coliseum, Charlotte Motor Speedway, Gillette Stadium, Los Angeles Sports Arena, The Galen Center and Comerica Park.
Athletes and sports personalities who are part of the spot include Joe Flacco, Mike Tyson, Jeff Gordon, Alex Morgan, Georges St. Pierre, Patrick Willis, Lane Kiffin, John Thompson III, Steve Lavin, Kasey Kahne and Miguel Cabrera. (See the behind-the-scenes promo here.)
The promo was handled by HSI Productions and directed by Joseph Kahn. Action plays out to the song, "Happy Days are Here Again."
“We recognize that sports ultimately is about the fun of loving your team and hating your rival," said Gottlieb. "It’s about the fun of buzzer beaters, comebacks and huge hits. That is what we, as fans, look for in our favorite sports . . . So, this spot is about celebrating what only sports provides. The fun of anticipation … the fun of competition . . . the fun of celebration.”
Fox Sports Seeks To Net ESPN
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