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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug162013

Fox Sports 1 Says 'Thank-You' To Rival ESPN For Inspiring Its Nationwide Launch

By Barry Janoff

August 16, 2013: Fox Sports' national networks, Fox Sports 1 and Fox Sports 2, will debut on Aug. 17 in what Fox is calling "the biggest sports cable network launch in history, and one of the largest network launches ever."

But it might not have happened at all if Fox Sports had not been outbid by ESPN in 2008 for the rights to college football's Bowl Championship Series. ESPN in 2012 signed a 12-year deal for rights to the college football playoff series that would replace the BCS beginning in 2015.

"Losing the rights to the BCS to ESPN was a wake-up call for us," said Michael Mulvihill, svp-programming & research for Fox Sports, which held the BCS rights from 2007-2010. "When that happened, we knew we were living on borrowed time."

According to Mulvihill, Fox executives took the loss of the prestigious BCS hard. They sat down and viewed the entire sports landscape from a rights perspective and saw that many other deals would soon be available.

"It was now or never," said Mulvihill, who was part of a Fox Sports 1 panel at the Cynopsis Sports Business Summit in New York on Wednesday. "There were a lot of broadcast rights coming up that we knew would be [signed] for 10, 12, 15 years. We didn't want to be left out in the cold."

With the distribution deals unveiled on Wednesday with Time Warner Cable, DirecTV and Dish, Fox Sports 1 is expected to reach 90 million homes and will have 5,000 hours of programming. There will be about 900 live events in the first year and news shows filling half the day, according to Mulvihill. The rest of the air time will feature original and studio programs, including Crowd Goes Wild hosted by Regis Philbin.

Fox Sports 1 replaces Speed TV and Fox Sports 2 replaces Fuel TV.

"There are 8,760 hours in a year, and you appreciate that number when you have to fill programming 24/7," said Mulvihill. It may be a cliche, but this is a marathon, not a sprint. Launching the NFL on Fox in 1994 has cast a long shadow on everything we do. We are very aware of the process we went through, what worked, what didn't."

Mulvihill stressed that Fox executives plan to be patient, and asked that advertisers and viewers also be patient.

"Who we are on Aug. 17 is not who we will be on Super Bowl Sunday and not who we will be a year after the launch," said Mulvihill. "It is not about the first day or the first week. It is the thousands of days that will determine how we are doing . . . This will be an evolution."

Fox is seeking not to make the same BCS mistake twice. Fox Sports late last year renewed its deal with Nascar for eight years, then this month extended the alliance for two more years, through 2024, and added three more Sprint Cup races and 14 more Nationwide Series events to its overall package.

Also this month, Fox Sports signed a 12-year deal with the U.S. Golf Assn. that begins in 2015, a five-year deal with the International Motor Sports Assn., a multi-year deal with FIA Formula E Championship racing beginning in 2014 and a multi-year alliance with The Jockey Club for a thoroughbred racing series, also beginning next year.

Key Fox Sports 1 programming will include MLB, NFL news and pre- and post-game shows, global soccer, boxing, UFC, horse racing, college hoops and college football, although not any BCS games.

"It is not about the first day or the first week. It is the thousands of days that will determine how we are doing . . . This will be an evolution."

"We are programming two types of shows for every type of fan," said Mulvihill. "Male, female; urban, rural; devoted and casual."

As for the BCS loss to ESPN in 2008 and the upcoming battle for viewers. "We like to think that we have established ourselves as a strong competitor," said Mulvihill. "ESPN doesn't have to lose for us to win."

Fox Sports Plays 'Epic' Marketing Campaign

Fox Sports 1 Looks To Net ESPN

See Story at Brief

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