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What Are You Watching In April 2018
 
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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan182017

Fox Bolsters Super Bowl Coverage, Ads With Live Stream On Fox Sports Go

Special to NYSportsJournalism.com

January 17, 2017: In what it is said would help create "the best possible experience for fans," Fox said it’s telecast of Super Bowl LI on Feb. 5 would be bolstered by a live, non-authenticated stream of the NFL's Big Game on Fox Sports GO, the platform that streams all of Fox Sports’ live events and studio programming.

As part of the platform, Fox Sports said that for the first time, a live stream of the Super Bowl would include local advertisement integration.

For the Super Bowl broadcast, users "will not need to enter their pay TV credentials for viewing," per Fox Sports.

According to Fox Sports, "more than 170 Fox affiliates around the country have already committed to partnering with Fox Sports to program local digital ads." Participating affiliates will have access to the same ad inventory for both the linear and digital broadcasts of the game.

More than 110 million people expected to watch Super Bowl LI on Feb. 5 from NRG Stadium in Houston, with 30-second national broadcast ads going for upward of $5 million, according to industry analysts.

"As part of the buildup to this year’s Super Bowl, we’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game," Eric Shanks, president, COO and executive producer for Fox Sports, said in a statement.

"Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan.”

Fox Sports said that people nationwide would be able to stream the Super Bowl at FOXSportsGo.com via iOS, Android, Windows and Amazon tablets; or through such connected as Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One.


Fox said that earlier this month it became the first network to offer live streaming of its primetime entertainment programming on a national basis with the relaunch of Fox Now Live in all 210 national markets. Fox Now Live also features digital ad insertion by local affiliates nationwide.

According to Brian Jones, evp and COO for Nexstar Broadcasting Group, and chairman for the Fox Affiliates Board of Governors, "We’re excited that this year’s Super Bowl will showcase the unique relationship of Fox and its local affiliates which allows us to collaborate on innovations such as this.

"An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with Fox in the future," said Jones.

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