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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep082016

Wheel Deal: Liberty Media Fuels $4B Move To Acquire Formula One Racing Circuit

By Barry Janoff

September 8, 2016: Following in the footsteps of UFC's $4 billion acquisition by WME|IMG, Liberty Media Corp., whose global investments include the Atlanta Braves, Live Nation and SiriusXM, said it has acquired Formula One, the venerable international racing circuit.

Financial terms were not revealed, but the price was put at $4.4 billion in cash, stock and convertible debt by industry analysts and investors.

Liberty Media, under the auspices of chairman John Malone, said its initial investment includes an 18.7% minority stake in Formula 1, with 100% sale subject to satisfaction of regulatory conditions.

Formula 1 has been owned by private equity firm CVC Capital.

The international racing circuit's teams include Mercedes, with drivers Lewis Hamilton and Nico Rosberg; Red Bull, led by drivers Daniel Ricciardo and Max Verstappen; Ferrari, McLaren, Haas F1 and Renault.

Formula 1 sponsors include Heineken, financial firm UBS, Rolex, Pirelli, Puma and Tata Communications.

Formula 1 said more than 200 companies are involved with its races.

More than 450 million people viewed TV coverage of F1 last year, with each race broadcast live to more than 200 countries. In addition, Formula 1 said that 3.5 million people attend its races annually.

Global spending on motorsports' sanctioning bodies, teams and tracks is expected to total a record $5.58 billion in 2016, a 2.8% increase from 2015 and a rise of more than $2 billion since 2011, according to research, sponsorship and consulting firm IEG, Chicago.

However, the total of F1 deals has dropped, according to industry analysts and IEG.

According to IEG, "Pressured by a decline in spending in Formula One, the increase (on overall motorsports spend) lags IEG’s projected 4.7% increase in overall global sponsorship spending. Without F1, spending is expected to keep pace with the overall sponsorship industry."

Still, that has not deterred global brands from opting in with the racing circuit,

"Formula One is bigger than a race. It is a global event," Gianluca Di Tondo, senior director global Heineken brand, said when the company signed a global deal with the circuit in June. "F1 represents a unique opportunity for Heineken to engage with existing and potential consumers in important growth markets."

Chase Carey, former vice-chairman for 21st Century Fox, was named new chairman for Formula One, succeeding Peter Brabeck-Letmathe, who will remain on Formula 1’s board as a non-executive director.

Bernie Ecclestone will remain Formula 1’s CEO.

The current season runs through November. The 2017 season is scheduled to begin in March with the Australian Grand Prix. Races are also scheduled to be held in China, Russia, Spain, Monaco, Germany, Italy, Britain and Canada.

Formula 1, which began competing in 1950, is the highest class of single-seat auto racing that is sanctioned by the Fédération Internationale de l'Automobile.

"I see great opportunity to help Formula One continue to develop and prosper for the benefit of the sport, fans, teams and investors alike."

“We are excited to become part of Formula One," Greg Maffei, president and CEO for Liberty Media, said in a statement. "We think our long-term perspective and expertise with media and sports assets will allow us to be good stewards of Formula One and benefit fans, teams and our shareholders.

"We look forward to working closely with Chase Carey and Bernie Ecclestone to support the next phase of growth for this hugely popular global sport," said Maffei.

According to Carey, “I am thrilled to take up the role of chairman for Formula One and have the opportunity to work alongside Bernie Ecclestone, CVC, and the Liberty Media team.

"I greatly admire Formula One as a unique global sports entertainment franchise attracting hundreds of millions of fans each season from all around the world. I see great opportunity to help Formula One continue to develop and prosper for the benefit of the sport, fans, teams and investors alike," said Carey.

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