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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec172013

Foot Locker Steps Into Official Partnership Role, Expands Presence With NBA

By Barry Janoff

December 16, 2013: Carmelo Anthony, James Harden, Russell Westbrook, Chris Paul, Chris Bosh, Kyrie Irving and Blake Griffin are among the NBA players who have appeared in recent ads for Foot Locker, which since 2004 has been title sponsor for the All-Star Game Foot Locker Three-Point Contest.

The athletic footwear and apparel company is now stepping up its NBA game.

Foot Locker has signed what it called a "multi-year comprehensive marketing partnership" that designates it as an official marketing partner of the league. Financial terms were not disclosed.

Foot Locker said it would continue as the title partner of the Foot Locker Three-Point Contest but also expand its presence in several areas.

One will be “Kicks of All-Star,” a fan-engagement program to be found on a branded section of NBA.com, which would focus on the different sneakers worn by NBA players throughout the All-Star game and related events.

Foot Locker said it would continue to feature NBA players in its campaigns, but would start to debut ads on such NBA digital properties as NBA TV and NBA.com.

The company is currently in the midst of its holiday-themed "23 Days of Flight" campaign. Lead agency is BBDO, New York.

In addition, Kids Foot Locker will work with the NBA Hoop Troop program to conduct a variety of retail activities and promotions.

This new pact also extends to Canada, where Foot Locker said it is planning NBA-themed promotions in stores across the country and would support live NBA events including the pre-season NBA Canada Series and the interactive NBA BIG Tour.

“We have enjoyed working with the NBA on a myriad of programs for more than 20 years, and we are excited to elevate our partnership,” Stacy Cunningham, evp-marketing for Foot Locker., said in a statement  “We look forward to working together to create new and innovative events and programs that provide us with the opportunity to further engage with our customers.”
 
According to Emilio Collins, NBA svp-global marketing partnerships, “Foot Locker has been a staple of NBA All-Star for the past decade and we are thrilled to now broaden our partnership throughout the entire season. Basketball is endemic to Foot Locker’s brand and NBA fans recognize it as a premier destination to find the newest and best basketball gear.”

The upgraded alliance with Foot Locker is the second new official partnership deal in a month for the league. The NBA in late November signed a multi-layered pact with Diageo that named the company the "exclusive spirits partner" of the league.

Foot Locker Rewrites Sports History With Tyson, Holyfield, Favre, Rodman

Chris Paul, 'Little' Chris Give Blake Griffin The Boot Via Foot Locker

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