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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in ad campaign (1)

Wednesday
Aug152018

Welcome To The Dojo: Foot Locker, Asics Launch Collection With Anime Campaign

By Barry Janoff

August 15, 2018: How do you get your new products to cut through the retail clutter and come to life in a marketing campaign as unique as the items themselves?

Be inspired by your heritage and let creativity take over.

Foot Locker in partnership with Asics America are launching "Welcome to the Dojo,” an exclusive apparel and footwear collection inspired by Asics’ Japanese heritage.

The collection — which includes workout and casual wear plus various kicks — drops Aug. 24 and is supported by multi-platform marketing anchored by an original series, "The Sun and The Snake," featuring five short anime-inspired episodes.

According to Foot Locker and Asics — with global headquarters in Kobe and founded in Japan by Kihachiro Onitsuka in 1949 — the collection “celebrates the story of two Dojos — Rising Sun Dojo, which inspires fear in the hearts of all who hear its name; and Snake Dojo, revered as a respected institution where many have started the arduous trial to become a Samurai.”

The first episode debuts Aug. 21.

Marketing also include Internet, social media (#TheSunAndTheSnake) and in-store consumer touch points.

The episodes will also be “shoppable,” allowing viewers to purchase the featured "Welcome to the Dojo" footwear and apparel directly within the platforms.

The campaign is from BBDO and illustration/animation studio Shotopop.

"At Foot Locker, Inc., we're dedicated to driving culture, individuality and sport style," Andrew Gray, GM and chief merchandising officer for Foot Locker North America, said in a statement.

"By launching this exclusive collection and original series with Asics, we're offering an immersive experience for customers across our family of brands, who can experience 'Welcome to the Dojo' through creative, engaging content and unique shopping touch points," said Gray.

The animated project features the voices of Luka Sabbat as Sneaker Samurai, Princess Nokia as Kiku and YFN Lucci as the Ghost Samurai.

The plot line: “When the Sneaker Samurai has his coveted Asics GEL-LYTE sneakers stolen by the Rising Sun Clan, he goes on a quest to seek revenge and his sneakers. Guided by a street-smart girl named Kiku, he battles his way through the city and into the Forest of Lost Souls on his way to the mysterious Rising Sun Dojo.”

"The 'Welcome to the Dojo' Pack taps in to Asics’ Japanese heritage, which inspired the series and curated assortment of this collection," Sarah Bishop, vp-marketing for Asics America Corp., said in a statement.

"We're proud to partner with Foot Locker, Inc. to exclusively launch this collection that touts bold colorways, comfort and style."

Although founded and based in Japan, the company draws its name from another culture.

According to Asics, “Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body,’ is a Latin phrase from which Asics is derived and the fundamental platform on which the brand still stands.’

According to Sabbat, who also served as a creative collaborator on the series. "I've always had an affinity for fashion and personal expression, and I think it's dope that Foot Locker and Asica were able to bring those together in such a lit way for the launch of the 'Welcome to the Dojo' Pack."

Earlier this year, Asics was part of multi-media marketing to support the release of the Disney-Pixar movie, The Incredibles 2.

The Dojo collection will be available exclusively at Foot Locker, Inc. stores including Foot Locker, Footaction and Champs Sports as well as online.

Incredibles 2 Draws On Asics To Help People Feel Super

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