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NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Wednesday
Nov152017

Foot Locker: NBA Stars Are So Busy With Cause Marketing We Needed Stand-Ins

By Barry Janoff

November 15, 2017: Foot Locker has been real about its “Week of Greatness” campaign for the past five years, but for its sixth annual effort it is getting “unreal” to support some very real causes.

The retailer will continue to use the campaign to sell goods, but has added a significant altruistic component.

“(We are) not only delivering the most anticipated footwear and apparel launches, but committing and championing Acts of Greatness — physical acts of generosity that inspire and uplift others — through the action-oriented platform, Greatness Does Good.”

New York-headquartered Foot Locker said it has joined with such brands as Nike, Jordan, adidas, Puma, Converse and Reebok, plus the NBA’s New York Knicks, to aid people in Puerto Rico impacted by Hurricane Maria and others those affected by “recent U.S. and global events.”

The push comes with multi-media marketing, anchored by two “Greatness Does Good” spots explaining that NBA stars including Carmelo Anthony, Kyrie Irving, Anthony Davis, James Harden, Kristaps Porzingis and Damian Lillard “were so busy doing good, they didn’t have time to star in commercials.”

Instead, we get lookalikes of the aforementioned players, who stay in character as they explain how Foot Locker is working during the holiday season to aid and comfort others.

Doubles for Anthony, Irving and Davis appear in one, lookalikes for Harden, Porzinagas and Lillard in the other.

Support includes digital, POP and social media (Twitter, Instagram, Facebook).

Lead agency is BBDO, New York.

Among the Greatness Does Good efforts, Foot Locker has placed sneaker donation bins in more than 1,650 of its stores worldwide as a part of its partnership with non-profit Soles4Souls.

According to Foot Locker, people are invited to donate new and gently worn shoes in store (Nov. 18-26, 2017).

New shoes donated in the U.S. will be sent to Puerto Rico.

Gently used shoes, as well as all footwear donations made in Foot Locker locations outside the U.S., will benefit the Soles4Souls Micro-Enterprise program, “driving commerce for entrepreneurs in developing countries.”

Foot Locker said it would join its customers by donating “thousands of new pairs from its own supply to support on-going recovery efforts in Puerto Rico . . . (We have) committed to donating more than $1,000,000 toward humanitarian relief efforts around the globe, including $100,000 to support Soles4Souls from the Foot Locker Foundation.”

Top athletes, artists and influencers, including Carmelo Anthony, Paul George and Kyrie Irving will also commit their own Acts of Greatness by “donating their shoes to the cause, with additional support from their peers rolling in.”

"At Foot Locker, we believe that greatness is not only about what sneakers you wear, it's about what you do while you're in them," Dick Johnson, CEO and president for Foot Locker, Inc., said in a statement.

"This year, instead of bringing together the biggest stars in sports to create our well-known, humorous ads for the annual Week of Greatness, we are bringing global ‘sneakerheads’ together to commit and champion Acts of Greatness."

According to Anthony, who has fronted his own relief efforts in support of Puerto Rico, "Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart.

“Foot Locker's generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost.”

New sneaker releases from Nike, Jordan, adidas and more will drop daily beginning Nov. 18 in Foot Locker, Lady Foot Locker, and Kids Foot Locker stores globally.

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