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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr032013

Minor League Baseball Names Marketing Vet Michael Hand As First CMO

By Barry Janoff

April 2, 2013: Minor League Baseball boasts an historical roster that includes some of the most of the sport's greatest players, from Babe Ruth, Willie Mays, Jackie Robinson and Hank Aaron to Derek Jeter, Bryce Harper, Stephen Strasburg and Mike Trout. MiLB has also played host to some pretty unusual events: "Pre-Planned Funeral Nights," in which one fan won an all-expenses paid funeral; "Nobody Night," in which fans were kept out of the stadium until the fifth inning; "Toilet Seat Cushion Night"; "Life Before Toilet Paper"; "Spam Carving Night"; "Zubaz and a Monkey Night"; and "Tattoo Night."

But Minor League Baseball, with a history that traces back to 1868 but which officially formed in 1901 and played in 1902 as the National Association of Professional Baseball Leagues, now has a new first: It's first chief marketing officer.

MiLB this week named Michael Hand as CMO, making him responsible "for securing substantial, strategic partners; marketing and creative services; strategic brand and message positioning; and developing and implementing marketing programs."

Hand's arrival coincides with the 2013 season and the official launch of "Project Brand," a national marketing effort targeting Corporate American and designed to "promote the industry, enhance franchise values and create significant national sponsorship revenues by leveraging the combined branding power of all 160 MiLB clubs," according to MiLB president and CEO Pat O'Conner.

The tag line: "160 Teams. One Brand."

"We have an interesting brand that has largely been untapped in its totality," said Hand. "Companies have traditionally worked local relationship deals one market at a time. They would come to the main office and say, 'We want to do a program in California,' and we would Band-Aid ten or 15 teams in a market. But they really weren't coming to us to build a program to tap into all 41 million-plus fans who attend Minor League Baseball games. We are now coming in to talk to companies and marketers on a national basis."

Hand has experience in the corporate side, with a resume that includes tenures in the marketing and executive departments of BMW of North America, General Motors, Miller Brewing and Hershey. He joins MiLB following four years with IMG Worldwide in New York, most recently as svp-marketing & strategy for the IMG College division. There, he directed development of new business proposals for national, regional and local clients across more than 70 collegiate properties through customized brand activation platforms.

"We feel that Michael is the most dynamic and qualified person to lead Project Brand and help our clubs and industry reach their maximum potentials in terms of branding and sponsorships," O'Conner. said in a statement. "His vast business experiences working for some of America's biggest and most powerful brands for more than 15 years are tremendous assets that he brings to the position."

According to MiLB, attendance in 2012 was more than 41 million league-wide.

"Minor League Baseball has clubs in 43 of the 50 states, with great fans that represent a cross section of our country," said Hand. "I look forward to building the profile of our $700 million industry in the corporate community and beginning partnerships with companies who recognize the appealing nature of our industry and fans."

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