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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr032013

Minor League Baseball Names Marketing Vet Michael Hand As First CMO

By Barry Janoff

April 2, 2013: Minor League Baseball boasts an historical roster that includes some of the most of the sport's greatest players, from Babe Ruth, Willie Mays, Jackie Robinson and Hank Aaron to Derek Jeter, Bryce Harper, Stephen Strasburg and Mike Trout. MiLB has also played host to some pretty unusual events: "Pre-Planned Funeral Nights," in which one fan won an all-expenses paid funeral; "Nobody Night," in which fans were kept out of the stadium until the fifth inning; "Toilet Seat Cushion Night"; "Life Before Toilet Paper"; "Spam Carving Night"; "Zubaz and a Monkey Night"; and "Tattoo Night."

But Minor League Baseball, with a history that traces back to 1868 but which officially formed in 1901 and played in 1902 as the National Association of Professional Baseball Leagues, now has a new first: It's first chief marketing officer.

MiLB this week named Michael Hand as CMO, making him responsible "for securing substantial, strategic partners; marketing and creative services; strategic brand and message positioning; and developing and implementing marketing programs."

Hand's arrival coincides with the 2013 season and the official launch of "Project Brand," a national marketing effort targeting Corporate American and designed to "promote the industry, enhance franchise values and create significant national sponsorship revenues by leveraging the combined branding power of all 160 MiLB clubs," according to MiLB president and CEO Pat O'Conner.

The tag line: "160 Teams. One Brand."

"We have an interesting brand that has largely been untapped in its totality," said Hand. "Companies have traditionally worked local relationship deals one market at a time. They would come to the main office and say, 'We want to do a program in California,' and we would Band-Aid ten or 15 teams in a market. But they really weren't coming to us to build a program to tap into all 41 million-plus fans who attend Minor League Baseball games. We are now coming in to talk to companies and marketers on a national basis."

Hand has experience in the corporate side, with a resume that includes tenures in the marketing and executive departments of BMW of North America, General Motors, Miller Brewing and Hershey. He joins MiLB following four years with IMG Worldwide in New York, most recently as svp-marketing & strategy for the IMG College division. There, he directed development of new business proposals for national, regional and local clients across more than 70 collegiate properties through customized brand activation platforms.

"We feel that Michael is the most dynamic and qualified person to lead Project Brand and help our clubs and industry reach their maximum potentials in terms of branding and sponsorships," O'Conner. said in a statement. "His vast business experiences working for some of America's biggest and most powerful brands for more than 15 years are tremendous assets that he brings to the position."

According to MiLB, attendance in 2012 was more than 41 million league-wide.

"Minor League Baseball has clubs in 43 of the 50 states, with great fans that represent a cross section of our country," said Hand. "I look forward to building the profile of our $700 million industry in the corporate community and beginning partnerships with companies who recognize the appealing nature of our industry and fans."

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