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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar082012

NCAA Corporate Partners, Local Firms All For Hoops First Four Festivities

By Barry Janoff

March 8, 2012: The frenzy that is March Madness added another element last year with the introduction of the First Four, which officially opens the NCAA men's basketball Division I Tournament.

This season, the First Four is expanding to include several days of pre-tournament festivities, which NCAA corporate partners and local marketers have embraced.

The First Four games will take place at the University of Dayton (Ohio) Arena, March 13-14. But on March 11, the inaugural First Four Festival will begin in Dayton proper. Under the auspices of the Dayton-Montgomery County Convention and Visitors Bureau, NCAA and local partners will activate on several levels during what is being described as "a huge street party along several blocks in the city's cobblestoned Oregon historic district."

The First Four was created as part of CBS Sports and Turner Broadcasting's joint 14-year deal with the NCAA that began in 2011.

The introduction of the First Four helped boost Tournament-related ad spend in 2011. The top ten advertisers spent a total of $272.7 million on March Madness marketing while total ad revenue reached an all-time high of $738 million, up 20.2% from the prior year, according to research firm Kantar Media, New York.

The First Four Festival and March 13-14 games are expected to bring at least $4 million into the local economy, per the Dayton-Montgomery County Convention and Visitors Bureau.

According to Dayton City commissioner Nan Whaley, "We are excited to be working with the NCAA, and we expect the events to garner much more positive, national attention for our community."

NCAA corporate champions are Coca-Cola, Capital One and AT&T. Official corporate partners are Allstate, Buick, Enterprise, Infinity, LG, Loew's, Northwest Mutual, Hershey's Reese's, Unilever, UPS and Kraft's Wheat Thins.

Most are expected to have a presence at the First Four Festival via signage, on-site experiential marketing or other activations. Many will also have on-air presence during First Four games.

"We are excited to be working with the NCAA, and we expect the events to garner much more positive, national attention for our community."

Turner’s truTV will air First Four games in prime time. CBS and Turner's TNT and TBS will then show all games from the ensuing rounds leading to the Final Four, which will air on CBS March 31 and April 2 from the Mercerdes-Benz Superdome in New Orleans.

This year's field will be unveiled during a national broadcast on March 11 on CBS. Two of the First Four first-round games will feature the last four at-large teams selected by the NCAA on "Selection Sunday," while the other two games will match teams ranked 65 through 68 on the overall seed list. The winners of the four games then advance to the second round.

Last year, Virginia Commonwealth University was one of the eight First Four teams. VCU ultimately advanced to the Final Four before losing in the semi-finals to Butler.

Last year, the University of Dayton Arena drew 20,217 fans over two days for the inaugural First Four. The University was then selected to host the First Four this month and again in March 2012, when second- and third-round games will also be played there, according to the NCAA.

Among the activations scheduled for the First Four Festival will be big-screen TVs broadcasting conference championship games and the NCAA selection show, a basketball tournament showcasing former players from the University of Dayton and other in-state colleges, live entertainment and an "NCAA First Four 4 Miler" race that will start and end in the midst of the festival.

"We want to show the country that Dayton means basketball," Tim Wabler, vice president and director of athletics at the University of Dayton, said in a statement.

Back to March Madness 2012

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