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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar082012

NCAA Corporate Partners, Local Firms All For Hoops First Four Festivities

By Barry Janoff

March 8, 2012: The frenzy that is March Madness added another element last year with the introduction of the First Four, which officially opens the NCAA men's basketball Division I Tournament.

This season, the First Four is expanding to include several days of pre-tournament festivities, which NCAA corporate partners and local marketers have embraced.

The First Four games will take place at the University of Dayton (Ohio) Arena, March 13-14. But on March 11, the inaugural First Four Festival will begin in Dayton proper. Under the auspices of the Dayton-Montgomery County Convention and Visitors Bureau, NCAA and local partners will activate on several levels during what is being described as "a huge street party along several blocks in the city's cobblestoned Oregon historic district."

The First Four was created as part of CBS Sports and Turner Broadcasting's joint 14-year deal with the NCAA that began in 2011.

The introduction of the First Four helped boost Tournament-related ad spend in 2011. The top ten advertisers spent a total of $272.7 million on March Madness marketing while total ad revenue reached an all-time high of $738 million, up 20.2% from the prior year, according to research firm Kantar Media, New York.

The First Four Festival and March 13-14 games are expected to bring at least $4 million into the local economy, per the Dayton-Montgomery County Convention and Visitors Bureau.

According to Dayton City commissioner Nan Whaley, "We are excited to be working with the NCAA, and we expect the events to garner much more positive, national attention for our community."

NCAA corporate champions are Coca-Cola, Capital One and AT&T. Official corporate partners are Allstate, Buick, Enterprise, Infinity, LG, Loew's, Northwest Mutual, Hershey's Reese's, Unilever, UPS and Kraft's Wheat Thins.

Most are expected to have a presence at the First Four Festival via signage, on-site experiential marketing or other activations. Many will also have on-air presence during First Four games.

"We are excited to be working with the NCAA, and we expect the events to garner much more positive, national attention for our community."

Turner’s truTV will air First Four games in prime time. CBS and Turner's TNT and TBS will then show all games from the ensuing rounds leading to the Final Four, which will air on CBS March 31 and April 2 from the Mercerdes-Benz Superdome in New Orleans.

This year's field will be unveiled during a national broadcast on March 11 on CBS. Two of the First Four first-round games will feature the last four at-large teams selected by the NCAA on "Selection Sunday," while the other two games will match teams ranked 65 through 68 on the overall seed list. The winners of the four games then advance to the second round.

Last year, Virginia Commonwealth University was one of the eight First Four teams. VCU ultimately advanced to the Final Four before losing in the semi-finals to Butler.

Last year, the University of Dayton Arena drew 20,217 fans over two days for the inaugural First Four. The University was then selected to host the First Four this month and again in March 2012, when second- and third-round games will also be played there, according to the NCAA.

Among the activations scheduled for the First Four Festival will be big-screen TVs broadcasting conference championship games and the NCAA selection show, a basketball tournament showcasing former players from the University of Dayton and other in-state colleges, live entertainment and an "NCAA First Four 4 Miler" race that will start and end in the midst of the festival.

"We want to show the country that Dayton means basketball," Tim Wabler, vice president and director of athletics at the University of Dayton, said in a statement.

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