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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar082012

NCAA Corporate Partners, Local Firms All For Hoops First Four Festivities

By Barry Janoff

March 8, 2012: The frenzy that is March Madness added another element last year with the introduction of the First Four, which officially opens the NCAA men's basketball Division I Tournament.

This season, the First Four is expanding to include several days of pre-tournament festivities, which NCAA corporate partners and local marketers have embraced.

The First Four games will take place at the University of Dayton (Ohio) Arena, March 13-14. But on March 11, the inaugural First Four Festival will begin in Dayton proper. Under the auspices of the Dayton-Montgomery County Convention and Visitors Bureau, NCAA and local partners will activate on several levels during what is being described as "a huge street party along several blocks in the city's cobblestoned Oregon historic district."

The First Four was created as part of CBS Sports and Turner Broadcasting's joint 14-year deal with the NCAA that began in 2011.

The introduction of the First Four helped boost Tournament-related ad spend in 2011. The top ten advertisers spent a total of $272.7 million on March Madness marketing while total ad revenue reached an all-time high of $738 million, up 20.2% from the prior year, according to research firm Kantar Media, New York.

The First Four Festival and March 13-14 games are expected to bring at least $4 million into the local economy, per the Dayton-Montgomery County Convention and Visitors Bureau.

According to Dayton City commissioner Nan Whaley, "We are excited to be working with the NCAA, and we expect the events to garner much more positive, national attention for our community."

NCAA corporate champions are Coca-Cola, Capital One and AT&T. Official corporate partners are Allstate, Buick, Enterprise, Infinity, LG, Loew's, Northwest Mutual, Hershey's Reese's, Unilever, UPS and Kraft's Wheat Thins.

Most are expected to have a presence at the First Four Festival via signage, on-site experiential marketing or other activations. Many will also have on-air presence during First Four games.

"We are excited to be working with the NCAA, and we expect the events to garner much more positive, national attention for our community."

Turner’s truTV will air First Four games in prime time. CBS and Turner's TNT and TBS will then show all games from the ensuing rounds leading to the Final Four, which will air on CBS March 31 and April 2 from the Mercerdes-Benz Superdome in New Orleans.

This year's field will be unveiled during a national broadcast on March 11 on CBS. Two of the First Four first-round games will feature the last four at-large teams selected by the NCAA on "Selection Sunday," while the other two games will match teams ranked 65 through 68 on the overall seed list. The winners of the four games then advance to the second round.

Last year, Virginia Commonwealth University was one of the eight First Four teams. VCU ultimately advanced to the Final Four before losing in the semi-finals to Butler.

Last year, the University of Dayton Arena drew 20,217 fans over two days for the inaugural First Four. The University was then selected to host the First Four this month and again in March 2012, when second- and third-round games will also be played there, according to the NCAA.

Among the activations scheduled for the First Four Festival will be big-screen TVs broadcasting conference championship games and the NCAA selection show, a basketball tournament showcasing former players from the University of Dayton and other in-state colleges, live entertainment and an "NCAA First Four 4 Miler" race that will start and end in the midst of the festival.

"We want to show the country that Dayton means basketball," Tim Wabler, vice president and director of athletics at the University of Dayton, said in a statement.

Back to March Madness 2012

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