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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Mar062011

Firestone Tires Taking A New Course, Driving Off Into IndyCar Sunset

By Barry Janoff, Executive Editor

March 6, 2011: After spending 100 years on the tires of some of the world's fastest drivers, Bridgestone Americas Tire Operations said that it has "mutually agreed" with IndyCar to allow its Firestone brand sponsorship and supply contract to expire at the end of the 2011 season.

The decision would affect Firestone's official tire status with the sanctioning body's IZOD IndyCar Series, Firestone Indy Lights, Indianapolis 500 and related marketing. Firestone's lead advertising agency is The Richards Group, Dallas.

IndyCar executives did not indicate what company might replace Firestone except to say that doing so was a top priority. Potential companies include Goodyear (which is the official tire of Nascar), Michelin, Pirelli, Hoosier and Avon, according to industry analysts.

“It’s unfortunate to lose a great partner and ambassador for the sport like Firestone,” Randy Bernard, CEO for IndyCar, said in a statement. “We are actively engaged in discussions with other tire manufacturers on opportunities to get involved in our sport as we prepare to debut our new car in 2012."

The Firestone brand's connection to the circuit began with the Indianapolis 500 Race in 1911. The Firestone brand's current open-wheel era began in 1991 with title sponsorship of the Indy Lights series.

Nashville-based Bridgestone said the decision is "in line with the company's goal of ensuring the long-term growth of its business and its brands," including Firestone.

Despite leaving IndyCar after this season, Firestone executives said they would still activate behind the 100th anniversary of the Indy 500."During our long history in racing we have met or exceeded all of our motorsports goals," Al Speyer, executive director for Firestone Racing, said in a statement. "So now it's time to set new goals — for ourselves and our brands."

Speyer stressed that the Firestone brand has been and would continue to be an important part of the global company's  business. "Companies that strive to achieve the highest levels of brand loyalty and recognition must continue to find ever more effective ways to communicate their brand messages," said Speyer. "This is part of our process to ensure that we are doing the best we can to support and further strengthen our brands. We're very excited about our future prospects to grow the Firestone brand."

Despite the tire company's lame duck situation this season, Speyer stated that Firestone Racing is "committed to maintaining the highest standards of performance and support through the 2011 season for drivers, teams and fans. He also said that company would continue to develop activation to commemorate this May the 100th anniversary of the Indianapolis 500.

Ray Harroun won the first Indy 500 running on Firestone tires. Including the 2011 event, Firestone tires will have equipped 62 of 95 Indy 500 winners, per the company. After leaving open-wheel racing in 1974, Firestone returned in 1991 with the title sponsorship of Indy Lights. Firestone Racing returned to Indy 500 competition in 1995, and the Firestone brand was on the winning car of the first IndyCar-sanctioned race in 1996.

"This is part of our process to ensure that we are doing the best we can to support and further strengthen our brands."

According to Bernard, "As the fastest, most versatile racing series in the world, IndyCar provides an ideal platform for companies looking to showcase both performance and brand on the track. In fact, Firestone credits its association with our sport in doubling the sales of its street tires in the U.S. during our first five years of partnership.”

"I would like to express our deep appreciation for the support we have received from IndyCar, the Indianapolis Motor Speedway, the participants in the sport and our passionate fans," said Spyer. "We want to commend IndyCar on the recent positive momentum with new engine manufacturers and other corporate partners coming on board and wish the series continuing success."

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