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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar142011

Reversal Of Fortune: Firestone Tires Returns To IndyCar With New Deal

March 14, 2011: In what has become a 180-degree business turn, Bridgestone Americas Tire Operations and IndyCar said they have signed a new deal enabling Firestone to continue to serve as the exclusive tire supplier to the IZOD IndyCar Series through the 2013 race season.

The deal comes about a week after the companies said that the Firestone sponsorship and supply contract would expire at the end of the 2011 season. Financial terms were not disclosed.

The new agreement does not include Firestone Indy Lights, the developmental series for drivers and teams striving to reach the top level of open-wheel racing in North America. Firestone will remain as title sponsor and tire supplier of the development series through 2011.

Firestone has supplied tires to the IZOD IndyCar Series since 1996 and has been associated with the signature Indianapolis 500 race since 1911.

"[On March 4], we had reached the deadline where both organizations had to make a decision regarding the future to prepare our individual operations for the long term," Randy Bernard, CEO, IndyCar, said in a statement. "This is one of those decisions that it is imperative that you have the team owners 100%behind you. Early [last] week we called a meeting to walk the team owners through the process and hear their input. I'm happy to say we walk as one with Firestone."

At the time the ending of the deal was revealed, Nashville-based Bridgestone said the decision was "in line with the company's goal of ensuring the long-term growth of its business and its brands," including Firestone.

Bernard said that IndyCar was "actively engaged in discussions with other tire manufacturers on opportunities to get involved in our sport as we prepare to debut our new car in 2012." Potential companies included Goodyear (which is the official tire of Nascar), Michelin, Pirelli, Hoosier and Avon, according to industry analysts.

Now, according to Bernard, "We feel that this new supply agreement will benefit everyone. It provides a proven safe and reliable Firestone product for the transition to the all-new cars for 2012. We have to thank everyone at Firestone for working with us to help ensure the best for the long-term growth of our sport."

The deal comes shortly after a report from IEG, a Chicago-based marketing and research firm, said that companies would spend about $3.5 billion in 2011 to sponsor race teams, tracks and sanctioning bodies, up 4.2% from 2010.

According to Al Speyer, executive director for Firestone Racing, "We are pleased that we were able to reach this agreement with IndyCar. As we prepare to celebrate our involvement in the 100th anniversary of the first Indianapolis 500 Mile Race, we are also focused on the future and the great opportunities that lie ahead. While we've reached the pinnacle of success in the IndyCar racing, we're happy to extend our relationship with the IZOD IndyCar Series through 2013, and to continue our winning partnership."

Speyer stressed that the company would continue evaluate all options for promoting the Firestone brand "inside and outside of motorsports, as the Firestone Brand is a very important part of our business."

Dennis Reinbold, team owner for Dreyer & Reinbold Racing, said that IndyCar had called a meeting to inform the team owners of Firestone's departure. "When we learned of this, we encouraged IndyCar to check with Firestone to see if there might be any chance to continue. We feel that it is important to maintain continuity with their excellent tires as we transition to the new car for 2012.

"We have to thank everyone at Firestone for working with us to help ensure the best for the long-term growth of our sport."

According to Reinbold, "The team owners are collectively very relieved that Firestone had an open mind and that they were able to reach this agreement with IndyCar. Firestone racing tires are not only important from a safety and reliability standpoint, but they contribute greatly to the wheel-to-wheel competition for which our sport is famous."

Firestone is also the official tire of Major League Baseball via a multi-year deal signed in 2009. Sibling Bridgestone is the official tire of both the NFL and the NHL.

Firestone Tires Take A New Course, Drive Off Into IndyCar Sunset

Major League Baseball Takes A Road Trip With Firestone Tires

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