Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

'Finding Dory' Hits The Water Swimming With USA Swimming, Olympic Marketing

By Barry Janoff

May 17, 2016: In what can be descried as a liquid organic alliance, the upcoming Disney/Pixar animated film, Finding Dory, has teamed with USA Swimming to tout the movie and also to "encourage families around the country to not only find Dory, but to find a swim team through the SwimToday program."

A “Funnest Sport” campaign will also "address common misconceptions about the sport (while) encouraging more parents to consider swimming as a youth sport option for their children."

According to USA Swimming, "The collaboration will be the centerpiece of the SwimToday campaign’s first phase, where ten industry partners band together to show non-swimmers and their parents why swimming is the #FunnestSport and provide an invitation to join in."

Finding Dory, the sequel to Finding Nemo — which won the 2003 Academy Award for Best Animated Feature — stars the voices of Ellen DeGeneres (Dory), Albert Brooks (Marlin) and Hayden Rolance (Nemo). It is scheduled to hit theaters June 17.

USA Swimming is the official national governing body of competitive swimming in the U.S., including this year overseeing the U.S. National Team that will compete in the Summer Olympics in Rio de Janeiro. The squad potentially be led by Michael Phelps, Ryan Lochte, Natalie Coughlin and Missy Franklin.

SwimToday is endorsed and supported by 11 swimming industry partners, including Arena, Speedo USA, TYR, USA Swimming, Colle+McVoy, Counsilman-Hunsaker, National Swimming Pool Foundation, Swimming World magazine, TeamUnify and USA Swimming Foundation.

The alliance includes print, anchored by a Finding Dory ad in the commemorative Olympic preview edition of Splash Magazine (delivered to nearly 300,000 USA Swimming member homes); cross-promotion on Disney, Swim Today and USA Swimming social media channels; and group sales opportunities for USA Swimming teams and SwimToday partners.

In addition, SwimToday.org will feature a Finding Dory-themed landing page from mid-May leading up to the June 17 opening of the movie.

“As everyone knows, Dory’s best advice to those in a tough spot is to, ‘Just keep swimming,’ making a partnership with USA Swimming ideal for Finding Dory,” Lindsey Collins, producer of Finding Dory, said in a statement. “We are all truly honored that the organization has made this relationship possible, and we wish them much luck at the Olympics this summer.”

As part of the alliance, USA Swimming will collaborate with Disney to send SwimToday kits to 3,000 USA Swimming registered teams.

The kits would include such Disney, SwimToday and co-branded items as posters and informational materials.

According to Matt Farrell, CMO for USA Swimming “Dory and SwimToday have one important key message in common —  we want everyone to ‘Just keep swimming’, but more importantly we want moviegoers to join a swim team.

Finding Dory will be instrumental in our SwimToday marketing to invite non-swimmers to be a part of the funnest sport and be more like Dory, Nemo and friends," said Farrell.

Back to Home Page