Top
QUICK HITS

• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

'Finding Dory' Hits The Water Swimming With USA Swimming, Olympic Marketing

By Barry Janoff

May 17, 2016: In what can be descried as a liquid organic alliance, the upcoming Disney/Pixar animated film, Finding Dory, has teamed with USA Swimming to tout the movie and also to "encourage families around the country to not only find Dory, but to find a swim team through the SwimToday program."

A “Funnest Sport” campaign will also "address common misconceptions about the sport (while) encouraging more parents to consider swimming as a youth sport option for their children."

According to USA Swimming, "The collaboration will be the centerpiece of the SwimToday campaign’s first phase, where ten industry partners band together to show non-swimmers and their parents why swimming is the #FunnestSport and provide an invitation to join in."

Finding Dory, the sequel to Finding Nemo — which won the 2003 Academy Award for Best Animated Feature — stars the voices of Ellen DeGeneres (Dory), Albert Brooks (Marlin) and Hayden Rolance (Nemo). It is scheduled to hit theaters June 17.

USA Swimming is the official national governing body of competitive swimming in the U.S., including this year overseeing the U.S. National Team that will compete in the Summer Olympics in Rio de Janeiro. The squad potentially be led by Michael Phelps, Ryan Lochte, Natalie Coughlin and Missy Franklin.

SwimToday is endorsed and supported by 11 swimming industry partners, including Arena, Speedo USA, TYR, USA Swimming, Colle+McVoy, Counsilman-Hunsaker, National Swimming Pool Foundation, Swimming World magazine, TeamUnify and USA Swimming Foundation.

The alliance includes print, anchored by a Finding Dory ad in the commemorative Olympic preview edition of Splash Magazine (delivered to nearly 300,000 USA Swimming member homes); cross-promotion on Disney, Swim Today and USA Swimming social media channels; and group sales opportunities for USA Swimming teams and SwimToday partners.

In addition, SwimToday.org will feature a Finding Dory-themed landing page from mid-May leading up to the June 17 opening of the movie.

“As everyone knows, Dory’s best advice to those in a tough spot is to, ‘Just keep swimming,’ making a partnership with USA Swimming ideal for Finding Dory,” Lindsey Collins, producer of Finding Dory, said in a statement. “We are all truly honored that the organization has made this relationship possible, and we wish them much luck at the Olympics this summer.”

As part of the alliance, USA Swimming will collaborate with Disney to send SwimToday kits to 3,000 USA Swimming registered teams.

The kits would include such Disney, SwimToday and co-branded items as posters and informational materials.

According to Matt Farrell, CMO for USA Swimming “Dory and SwimToday have one important key message in common —  we want everyone to ‘Just keep swimming’, but more importantly we want moviegoers to join a swim team.

Finding Dory will be instrumental in our SwimToday marketing to invite non-swimmers to be a part of the funnest sport and be more like Dory, Nemo and friends," said Farrell.

Back to Home Page