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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

'Finding Dory' Hits The Water Swimming With USA Swimming, Olympic Marketing

By Barry Janoff

May 17, 2016: In what can be descried as a liquid organic alliance, the upcoming Disney/Pixar animated film, Finding Dory, has teamed with USA Swimming to tout the movie and also to "encourage families around the country to not only find Dory, but to find a swim team through the SwimToday program."

A “Funnest Sport” campaign will also "address common misconceptions about the sport (while) encouraging more parents to consider swimming as a youth sport option for their children."

According to USA Swimming, "The collaboration will be the centerpiece of the SwimToday campaign’s first phase, where ten industry partners band together to show non-swimmers and their parents why swimming is the #FunnestSport and provide an invitation to join in."

Finding Dory, the sequel to Finding Nemo — which won the 2003 Academy Award for Best Animated Feature — stars the voices of Ellen DeGeneres (Dory), Albert Brooks (Marlin) and Hayden Rolance (Nemo). It is scheduled to hit theaters June 17.

USA Swimming is the official national governing body of competitive swimming in the U.S., including this year overseeing the U.S. National Team that will compete in the Summer Olympics in Rio de Janeiro. The squad potentially be led by Michael Phelps, Ryan Lochte, Natalie Coughlin and Missy Franklin.

SwimToday is endorsed and supported by 11 swimming industry partners, including Arena, Speedo USA, TYR, USA Swimming, Colle+McVoy, Counsilman-Hunsaker, National Swimming Pool Foundation, Swimming World magazine, TeamUnify and USA Swimming Foundation.

The alliance includes print, anchored by a Finding Dory ad in the commemorative Olympic preview edition of Splash Magazine (delivered to nearly 300,000 USA Swimming member homes); cross-promotion on Disney, Swim Today and USA Swimming social media channels; and group sales opportunities for USA Swimming teams and SwimToday partners.

In addition, SwimToday.org will feature a Finding Dory-themed landing page from mid-May leading up to the June 17 opening of the movie.

“As everyone knows, Dory’s best advice to those in a tough spot is to, ‘Just keep swimming,’ making a partnership with USA Swimming ideal for Finding Dory,” Lindsey Collins, producer of Finding Dory, said in a statement. “We are all truly honored that the organization has made this relationship possible, and we wish them much luck at the Olympics this summer.”

As part of the alliance, USA Swimming will collaborate with Disney to send SwimToday kits to 3,000 USA Swimming registered teams.

The kits would include such Disney, SwimToday and co-branded items as posters and informational materials.

According to Matt Farrell, CMO for USA Swimming “Dory and SwimToday have one important key message in common —  we want everyone to ‘Just keep swimming’, but more importantly we want moviegoers to join a swim team.

Finding Dory will be instrumental in our SwimToday marketing to invite non-swimmers to be a part of the funnest sport and be more like Dory, Nemo and friends," said Farrell.

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