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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar062017

Unhidden Figures: March Madness Means More Beer, Pizza, $150M Economic Impact

By Barry Janoff

March 6, 2017: By the numbers, the NCAA Div. I Men’s Basketball Tournament runs from the First Four on March 14-15 through the Final Four on April 1 and championship game on April 3, with 68 teams and some 900 players seeking to become this year’s real deal or Cinderella.

But the numbers can be drilled down much farther.

This year, with the Final Four and title games in the University of Phoenix Stadium, the city is projected to realize an economic impact of $100-$150 million, according to financial, credit score and consulting e-firm WalletHub, a division of Evolution Finance, Washington DC.

According to WalletHub, there will be some 125,000 visitors descending on Phoenix, expected to spend an average of $2,100 each on such items as lodging, food and transportation.

The economic impact on Dayton, Ohio, home to the First Four, has reached an estimated $70 million since 2001, according to the Dayton Convention & Visitors Bureau.

By comparison, in 2012, with the March Madness Final Four games tha took place in the Mercedes-Benz SuperDome, New Orleans realized an economic impact of $135 million, according to the New Orleans Visitors and Convention Bureau.

In 2013, Atlanta hosted the Final Four and had an economic impact of about $70 million, according to the Atlanta Local Organizing Committee. In 2014, in Dallas, the economic impact was put at $183 million and an additional $56 million in Arlington, home to Final Four venue AT&T Stadium, according to the North Texas Local Organizing Committee.

In 2015 in Indianapolis, the impact from hosting the Final Four was about $71 million; and in 2016 in Houston, which hosted the 2016 Final Four, the city had an economic impact of about $150 million, according to the respective city’s organizing committees.

The average price of a single-game ticket to the Final Four this year is $477, but resale prices may go from between $9,600 for court-level seats to $558 for upper levels.

Meanwhile, 81% of human resource pros say their company has no policy in addressing office pools and the completion of brackets, perhaps not such a good thing as some $4 billion will be lost at the corporate level due to "unproductive workers during March Madness," said WalletHub.

There were 70 million tournament brackets completed regarding the men’s basketball tournament last year. Odds of filling out a perfect bracket: One in 9,200,000,000,000,000,000.

In keeping with odds and March Madness, an estimated $9.2 billion was wagered on 2016 Tournament games — some $8.9 billion of it illegally, per WalletHub.

Some categories should, as usual, benefit from March Madness.

An average of 14 million barrels of beer are produced monthly — except for March when WalletHub reports that 17.5 million barrels are produced.

The sales of pizza and desserts also goes up, most significantly among fans of teams that have lost their March Madness games: a 19% increase in pizza and a 9% increase in desserts.

Concurrently, while they are eating and watching games on TV on CBS and on Turner Sports’ three cable stations, TBS, TNT and truTV, fans are multi-taking.

Last year, while an average of 17.8 million watched the title game on TBS, TNT and truTV, there were 56 million combined impressions generated on Twitter and Facebook during the National Championship game in which Villanova defeated North Carolina, 77-74.

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney

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