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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar062017

Unhidden Figures: March Madness Means More Beer, Pizza, $150M Economic Impact

By Barry Janoff

March 6, 2017: By the numbers, the NCAA Div. I Men’s Basketball Tournament runs from the First Four on March 14-15 through the Final Four on April 1 and championship game on April 3, with 68 teams and some 900 players seeking to become this year’s real deal or Cinderella.

But the numbers can be drilled down much farther.

This year, with the Final Four and title games in the University of Phoenix Stadium, the city is projected to realize an economic impact of $100-$150 million, according to financial, credit score and consulting e-firm WalletHub, a division of Evolution Finance, Washington DC.

According to WalletHub, there will be some 125,000 visitors descending on Phoenix, expected to spend an average of $2,100 each on such items as lodging, food and transportation.

The economic impact on Dayton, Ohio, home to the First Four, has reached an estimated $70 million since 2001, according to the Dayton Convention & Visitors Bureau.

By comparison, in 2012, with the March Madness Final Four games tha took place in the Mercedes-Benz SuperDome, New Orleans realized an economic impact of $135 million, according to the New Orleans Visitors and Convention Bureau.

In 2013, Atlanta hosted the Final Four and had an economic impact of about $70 million, according to the Atlanta Local Organizing Committee. In 2014, in Dallas, the economic impact was put at $183 million and an additional $56 million in Arlington, home to Final Four venue AT&T Stadium, according to the North Texas Local Organizing Committee.

In 2015 in Indianapolis, the impact from hosting the Final Four was about $71 million; and in 2016 in Houston, which hosted the 2016 Final Four, the city had an economic impact of about $150 million, according to the respective city’s organizing committees.

The average price of a single-game ticket to the Final Four this year is $477, but resale prices may go from between $9,600 for court-level seats to $558 for upper levels.

Meanwhile, 81% of human resource pros say their company has no policy in addressing office pools and the completion of brackets, perhaps not such a good thing as some $4 billion will be lost at the corporate level due to "unproductive workers during March Madness," said WalletHub.

There were 70 million tournament brackets completed regarding the men’s basketball tournament last year. Odds of filling out a perfect bracket: One in 9,200,000,000,000,000,000.

In keeping with odds and March Madness, an estimated $9.2 billion was wagered on 2016 Tournament games — some $8.9 billion of it illegally, per WalletHub.

Some categories should, as usual, benefit from March Madness.

An average of 14 million barrels of beer are produced monthly — except for March when WalletHub reports that 17.5 million barrels are produced.

The sales of pizza and desserts also goes up, most significantly among fans of teams that have lost their March Madness games: a 19% increase in pizza and a 9% increase in desserts.

Concurrently, while they are eating and watching games on TV on CBS and on Turner Sports’ three cable stations, TBS, TNT and truTV, fans are multi-taking.

Last year, while an average of 17.8 million watched the title game on TBS, TNT and truTV, there were 56 million combined impressions generated on Twitter and Facebook during the National Championship game in which Villanova defeated North Carolina, 77-74.

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