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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun092014

FIFA Unveils World Cup Fair Play Push Amidst Charges Of Bribes, Illegalities

By Barry Janoff

June 9, 2014: FIFA, the global organizing body that oversees soccer and the World Cup, has unveiled a multi-level marketing campaign in time for the event, which begins on June 12.

The effort, "Elements," comes with the umbrella theme, "Developing Football Everywhere," and tackles such situations as discrimination, game manipulation and the role that the sport plays in uniting people and helping to enhance underdeveloped areas.

The campaign comes as FIFA's own global marketing partners and World Cup sponsors are releasing their own efforts to support the month-long event.

It also comes as many of FIFA's partners have openly questioned the selection of Qatar as host of the 2022 World Cup, a situation that has come under fire due to reports of bribes and other illegalities.

According to FIFA, the "Elements" campaign "seeks to raise awareness about crucial issues in football. FIFA is committed to developing football everywhere so that everyone can play and enjoy the same opportunities in the game. We invest about $550,000 (U.S.) every day in football development, thanks to the popularity and success of the FIFA World Cup."

The TV portion of the campaign is scheduled to be broadcast by FIFA's media rights licensees to global audiences during the 2014 FIFA World Cup, which runs through July 13. "This gives FIFA access to a potential viewing audience of billions of football fans during our flagship competition," according to soccer's governing body.

“This huge platform gives FIFA an amazing opportunity to speak to a global audience,” Walter De Gregorio, director of communications and public affairs for FIFA, said in a statement. “And we wanted to use this platform in the right way — to tell the world there can be no place for discrimination of any kind in football, or in society, and to raise awareness around the threat of match manipulation.”

The effort is anchored by three animated stop-action spots. Support includes Internet and such social media destinations as Twitter, Facebook and YouTube.

Lead agency is London-based agency Klein & Sons.

A generic 30-second spot, "Seeds," shows a soccer ball buried in the ground, being watered and turing barren and desert lands into grassy, fertile areas on which soccer can be played and families can thrive.

An anti-discrimination-themed spot, "Fan of the Match," shows that soccer is for everyone, despite age, race or physical challenges.,It comes with the text, "Whatever we are made of, football is for all."

"Pitch Warfare" is tagged as an "anti-match manipulation" spot that "sends a powerful message that FIFA and its member associations are fighting match manipulation together.

It follows a soccer ball that having great difficulty getting to the net due to such obstacles as an inordinate number of yellow flags, chalk hands that swipe at the ball and a pitch the unexpectedly buckles like a giant wave and then goes flat but in an extremely high angle. The situation reverts to normal only when flags of nations from around the world are introduced. "Together, we fight match manipulation."

According to FIFA's De Gregorio, “We also felt it was crucial to let more people know about our work in football development, which is where so much of the proceeds from the FIFA World Cup go to. Few people know that FIFA invests more than half a million dollars every day in developing football everywhere, from the grassroots up.”

Even as the campaign goes worldwide, global partners of FIFA have openly expressed concern about a report in the London Times that the bidding process and eventual selection of Qatar to host the 2022 World Cup involved brides, corruption and other unethical situations.

Among the companies that have voiced their trepidation over the situation include adidas, Coca-Cola, Hyundai-Kia, Sony and Visa. Only FIFA global partner Emirates Airline has not as yet gone public with its opinion.

FIFA officials said the situation is being investigated and that a report from its ethics committee would be released in July. The report most likely would be made public after the conclusion of the World Cup.

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