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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan052010

FedEx Delivers New Ads, Celebrates 20th Anniversary Of Orange Bowl Sponsorship

A man who has been in a 23-year coma did not know that FedEx offers ground shipping or that Culture Club broke up.January 5, 2010: FedEx this week will launch five 30-second TV spots supporting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office.

The new spots are a part of the FedEx brand campaign, "We understand," which was unveiled in 2009. Lead agency is BBDO, New York.

The spots will first air on Fox during the FedEx Orange Bowl on Jan. 5 between Iowa and Georgia Tech, which marks the 20th anniversary that FedEx has title sponsorship of the event. The spots will run then run on combination of sports and cable news programming including the NFL playoffs, FedExCup and Nascar. Support includes Internet buys at sites including Washingtonpost.com, Slate.com and INC.com. Spend for the campaign was not disclosed.

In "Coma," a man who has been in a coma for 23 years is told by fellow employees that FedEx has ground shipping, but is disturbed by the fact among the other things he has missed, including that the Cold War ended and Pluto is no longer a planet is that "Culture Club broke up."  "I never saw them live," he moans. "Branch Office" sees a man telling employees at a FedEx Office location that "the meeting went great. They loved the presentation. . .  Take the afternoon off." When they explain that they can't, he replies, "That is why I hired you!"

The motto of "Luck": If you didn't use FedEx you are out of luck.In "Luck," a man with two broken arms has already sent important documents overnight via another company other than FedEx. Fellow employees try to enhance his luck so that the documents will actually arrive. "Cross your fingers," one offers, which he can't because of the casts on his arms. "Knock on wood," suggests someone, which he can't because there is no wood in the office. "Russ brought a rabbit's foot," says a man, but Russ corrects him. "It's a bear's claw."  Even an employee who resembles a leprechaun can't help. "You should have used FedEx."

"Kyle" is a teen geography wiz who helps a geography-challenged CEO and "Presentation" offers Carl as the man who knows how to create expert presentations using FedEx Print Online but should never make the presentation in person.

FedEx also is launching a mini-site, www.Fedex.com/weunderstand, "which will allow consumers to easily self-select their path to dive deeper into FedEx products and services by displaying content specific to that user."

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