Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan052010

FedEx Delivers New Ads, Celebrates 20th Anniversary Of Orange Bowl Sponsorship

A man who has been in a 23-year coma did not know that FedEx offers ground shipping or that Culture Club broke up.January 5, 2010: FedEx this week will launch five 30-second TV spots supporting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office.

The new spots are a part of the FedEx brand campaign, "We understand," which was unveiled in 2009. Lead agency is BBDO, New York.

The spots will first air on Fox during the FedEx Orange Bowl on Jan. 5 between Iowa and Georgia Tech, which marks the 20th anniversary that FedEx has title sponsorship of the event. The spots will run then run on combination of sports and cable news programming including the NFL playoffs, FedExCup and Nascar. Support includes Internet buys at sites including Washingtonpost.com, Slate.com and INC.com. Spend for the campaign was not disclosed.

In "Coma," a man who has been in a coma for 23 years is told by fellow employees that FedEx has ground shipping, but is disturbed by the fact among the other things he has missed, including that the Cold War ended and Pluto is no longer a planet is that "Culture Club broke up."  "I never saw them live," he moans. "Branch Office" sees a man telling employees at a FedEx Office location that "the meeting went great. They loved the presentation. . .  Take the afternoon off." When they explain that they can't, he replies, "That is why I hired you!"

The motto of "Luck": If you didn't use FedEx you are out of luck.In "Luck," a man with two broken arms has already sent important documents overnight via another company other than FedEx. Fellow employees try to enhance his luck so that the documents will actually arrive. "Cross your fingers," one offers, which he can't because of the casts on his arms. "Knock on wood," suggests someone, which he can't because there is no wood in the office. "Russ brought a rabbit's foot," says a man, but Russ corrects him. "It's a bear's claw."  Even an employee who resembles a leprechaun can't help. "You should have used FedEx."

"Kyle" is a teen geography wiz who helps a geography-challenged CEO and "Presentation" offers Carl as the man who knows how to create expert presentations using FedEx Print Online but should never make the presentation in person.

FedEx also is launching a mini-site, www.Fedex.com/weunderstand, "which will allow consumers to easily self-select their path to dive deeper into FedEx products and services by displaying content specific to that user."

Back to Home Page