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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May182015

FedEx Delivers Multi-Platform Alliance As Lead Sponsor For UEFA Europa League

Special to NYSportsJournalism.com

May 17, 2015: In an effort to expand their space on the global sports stage, FedEx has signed a three-season deal with the Union of European Football Associations, the governing body of European football, making FedEx the lead sponsor in the UEFA Europa League.

The pact kicks in at the start of the 2015-16 season and runs through 2017-18.

Financial terms were not revealed.

FedEx's roster of sports alliances includes the NFL, ATP World Tour, 2014 Ryder Cup and PGA Tour, as well as naming rights for FedEx Field, home for the NFL's Washington Redskins.

“As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region,” Andrew Self, vp-marketing and communications for FedEx Express Europe, said in a statement.

The UEFA Europa League includes 192 clubs in 54 European nations, which FedEx said "aligns with [our] presence and network in the region."

According to Guy-Laurent Epstein, marketing director for UEFA Events SA, "Having such a recognizable and established brand as FedEx as the main sponsor will only help to maintain the growth in popularity of the competition among fans, clubs and players globally. We look forward to collaborating with FedEx."

FedEx said it plans to support the alliance with a multi-platform strategy, including TV, print, Internet, social media, stadium signage and ticketing, hospitality and other activations throughout Europe.

"This is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”

The sponsorship will also see FedEx deliver the UEFA championship trophy to the stadium for the final.

Other UEFA marketing partners include adidas, transportation group SNCF, Credit Acricole and Proman.

“The UEFA Europa League is an elite competition based on a foundation of grassroots football," said FedEx's Self. "It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”

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