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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct312013

Not So Dumb: NHL-NBC And Director Bobby Farrelly Tout Thanksgiving Showdown

By Barry Janoff

October 31, 2013: With Thanksgiving Day just weeks away, the NHL is unveiling a campaign intended to attract fans, friends and on-ice foes alike.

A multi-platform effort from the league, in partnership with NBC Sports Group, will support the 2013 Discover NHL Thanksgiving Showdown game, on Friday, Nov. 29, on NBC, which will feature the New York Rangers visiting the Boston Bruins.

The campaign, breaking this week, is anchored by three 30-second TV ads, two 15-second commercials and a two-minute extended version that will run across the broadcast, digital and social media platforms of the NBC Sports Group and NHL. (See links below.)

The spots were directed by Bobby Farrelly, who with brother Peter, has helmed such movies as Dumb and Dumber, There's Something About Mary, Shallow Hal, Kingpin and Dumb and Dumber To (being filmed for release in 2014).

The TV campaign was shot in Boston and features former NHL Cam Neely (Bruins) and Mike Richter (Rangers) as well as actors from New York and Boston. The ex-NHLers show up at the houses of fans, Thanksgiving goodies in hand, to entice people to watch the Discover Thanksgiving Showdownelly

"I'm a hockey nut, so when the NHL and NBC approached me to direct the commercial and said it would feature Cam Neely and Mike Richter, I was flattered," Farrelly said in a statement. "It was a pleasure to work with two hockey greats to promote a game featuring two legendary teams, including my beloved Bruins."

The campaign also includes digital and social media platforms of the NBC Sports Group and NHL, including NHL Network, NHL.com, in-arena, digital and social media. NHL.com and NHL Social will show behind-the-scenes content across social media platforms, including Facebook, Instagram and Twitter (with the official hashtag #thanksgivingshowdown).

Neely, Richter and a to-be-announced musical performer will ride aboard the Discover/NHL "Frozen Fall Fun" float in the Macy's Thanksgiving Day Parade on Thursday, Nov. 28.

"Getting into debates with extended family members during the holidays — especially among passionate sports fans – is an insight about Thanksgiving that everyone can relate to," Brian Jennings, CMO for the NHL, said in a statement. "Inserting the intensity of the Bruins-Rangers rivalry into the spirit of a family Thanksgiving was irresistible. It reinforces the game's positioning as a holiday and family event. And with Bobby Farrelly's ties to Boston, his love of the Bruins and his track record as a director of hit comedies, he brought a lot to developing the concept and comedy."

According to Bill Bergofin, svp-marketing for the NBC Sports Group, "The goal is to celebrate the holiday, and the historic rivalry between the Bruins-Rangers. The campaign is a light hearted look at a typical Thanksgiving dinner, in the home of a passionate NHL family. Bobby Farrelly’s sense of humor and his love of the Boston Bruins, made him the perfect director for this project."

See "Testy" here

See "Street Hockey" here

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