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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct312013

Not So Dumb: NHL-NBC And Director Bobby Farrelly Tout Thanksgiving Showdown

By Barry Janoff

October 31, 2013: With Thanksgiving Day just weeks away, the NHL is unveiling a campaign intended to attract fans, friends and on-ice foes alike.

A multi-platform effort from the league, in partnership with NBC Sports Group, will support the 2013 Discover NHL Thanksgiving Showdown game, on Friday, Nov. 29, on NBC, which will feature the New York Rangers visiting the Boston Bruins.

The campaign, breaking this week, is anchored by three 30-second TV ads, two 15-second commercials and a two-minute extended version that will run across the broadcast, digital and social media platforms of the NBC Sports Group and NHL. (See links below.)

The spots were directed by Bobby Farrelly, who with brother Peter, has helmed such movies as Dumb and Dumber, There's Something About Mary, Shallow Hal, Kingpin and Dumb and Dumber To (being filmed for release in 2014).

The TV campaign was shot in Boston and features former NHL Cam Neely (Bruins) and Mike Richter (Rangers) as well as actors from New York and Boston. The ex-NHLers show up at the houses of fans, Thanksgiving goodies in hand, to entice people to watch the Discover Thanksgiving Showdownelly

"I'm a hockey nut, so when the NHL and NBC approached me to direct the commercial and said it would feature Cam Neely and Mike Richter, I was flattered," Farrelly said in a statement. "It was a pleasure to work with two hockey greats to promote a game featuring two legendary teams, including my beloved Bruins."

The campaign also includes digital and social media platforms of the NBC Sports Group and NHL, including NHL Network, NHL.com, in-arena, digital and social media. NHL.com and NHL Social will show behind-the-scenes content across social media platforms, including Facebook, Instagram and Twitter (with the official hashtag #thanksgivingshowdown).

Neely, Richter and a to-be-announced musical performer will ride aboard the Discover/NHL "Frozen Fall Fun" float in the Macy's Thanksgiving Day Parade on Thursday, Nov. 28.

"Getting into debates with extended family members during the holidays — especially among passionate sports fans – is an insight about Thanksgiving that everyone can relate to," Brian Jennings, CMO for the NHL, said in a statement. "Inserting the intensity of the Bruins-Rangers rivalry into the spirit of a family Thanksgiving was irresistible. It reinforces the game's positioning as a holiday and family event. And with Bobby Farrelly's ties to Boston, his love of the Bruins and his track record as a director of hit comedies, he brought a lot to developing the concept and comedy."

According to Bill Bergofin, svp-marketing for the NBC Sports Group, "The goal is to celebrate the holiday, and the historic rivalry between the Bruins-Rangers. The campaign is a light hearted look at a typical Thanksgiving dinner, in the home of a passionate NHL family. Bobby Farrelly’s sense of humor and his love of the Boston Bruins, made him the perfect director for this project."

See "Testy" here

See "Street Hockey" here

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