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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Sep182017

In Quest For Monster Energy Nascar Cup Title, Harvick Driven By Fans, Sponsors

By Barry Janoff

September 18, 2017: Race car driver Kevin Harvick was in New York in the Microsoft Store on Fifth Ave. last week, appearing at a media event to talk about the 2017 ten-race Monster Energy Nascar Cup Series playoffs, appearing along with follow drivers Kurt Busch, Brad Keselowski, Kyle Larson, Ryan Blaney and Austin Dillon.

For the first time, the  Monster Energy Nascar Cup Series playoffs will feature a stage racing format.

The series began on Sunday in Chicagoland Speedway with the 2017 champion to be crowned at Homestead-Miami Speedway on Nov. 19 (all to air on NBCSN).

Drivers competing for the Cup also include Martin Truex Jr., Kyle Larson, Jimmie Johnson, Denny Hamlin, Ricky Stenhouse Jr. and Chase Elliott.

But in the midst of discussing the playoffs, sponsorships, Danica Patrick and personal alliances, Harvick ended up talking about the NBA.

"I was never a basketball fan, had never been to a game, but a couple of years ago my son Keelan asked me to take him to a Charlotte Hornets game," said Harvick, who lives in the Charlotte area. "(Team owner) Michael Jordan was there. We had a great time. Now we have season tickets. We go all the time."

The NBA conversation began when Harvick was asked about the 2.5 x 2.5 ad patches that will appear for the first time on NBA jerseys this coming season.

In NBA terms, that is a change of tsunami proportions. In Nascar, drivers, fans and teams know that sponsor alliances and visible logos are part of the landscape on cars, helmets and driver suits.

Harvick said his team gets about $18-$20 million in sponsorships, which include primary sponsors Jimmy John’s Gourmet Sandwiches, Busch Beer, Hunt Brothers Pizza and Mobil 1, plus such brands as Ford, Goodyear, Outback Steakhouse, New Era and Fanatics.

The NBA defending champion Golden State Warriors last week set the NBA mark with a three-year deal for $60 million with Internet services provider Rakuten. The Cleveland Cavaliers signed a three-year deal with Goodyear valued at $30 million. Some 14 NBA teams to date have signed jersey-patch deals, most in the $4-$5 million range annually

"They are our life blood, they keep us going," said Harvick. about the roster of sponsors that are associated with each Nascar team and driver.

"The NBA saw this as a move they needed to make. It is added income, a source of revenue,” said Harvick.

Harvick also had a strong NBA association this past season when Mobil 1 ran a humorous multi-media effort, "Don't Change Your Oil," which paired the 5’10” Harvick with 7’2” NBA Hall of Famer Dikembe Mutombo.

Last week, Smithfield Foods said that beginning with the 2018 Nascar season they would move after six  from being a primary sponsor with Richard Petty Motorsports to Stewart-Hass Racing, which currently includes Harvick, Busch, Clint Bowyer, Cole Custer and Danica Patrick.

The move became a catalyst in shakeups on both teams, with Patrick saying she would leave Stewart-Haas Racing after the 2017 season and Richard Petty Motorsports saying that driver Aric Almirola would not return.

Although he said he had not as yet spoken directly with Patrick, Harvick said, "My support for her is unwavering . . . I believe she will find a new team and (primary) sponsor."

As for Smithfield’s move to SHR: "Smithfield is a strong brand in Nascar," said Harvick. "I see this as a good relationship for SHR."

In acknowledging the strength of Nascar sponsors, Harvick also said that strong alliances were important for him as a driver, businessman and member of the racing community.

"My sponsors — in particular my primary sponsors — have supported me through the ups and downs of my career," he said. "It’s not just a logo you put on your car. When you sign with a sponsor, that is the type of quality relationship you want.

"Both sides (drivers and brands) understand that this is about supporting a race team but also about reaching fans and consumers where they live, work and shop. I am well aware that Nascar fans are extremely loyal to the brands that (drivers) are associated with. That has a big impact on the type of deals we sign."

Also of importance to Harvick is how his sponsors connect with his fans.

Last month, for example, Mobile 1 had Harvick and Mutombo appear along with his No. 4 car as part of a meet-and-greet with people in New York’s Times Square. And Outback offered people free Blooming’ Onions with their meal to celebrate Harvick’s Top Ten finish at Bristol Motor Speedway.

Throughout the season, Harvick autographs items for Fanatics that are made available to fans at race tracks.

And that connection with sponsors and partners also originates with Harvick. His KHI Management, a full-service sports and celebrity-marketing agency, has a suite in Bank of America Stadium, home to the NFL’s Carolina Panthers.

"That is a great place to entertain, to build relationships with my sponsors," said Harvick.

Harvick said that Busch and Mobil 1 are already planning campaigns with him for the start of the 2018 season.

But first comes the Monster Energy Nascar Cup Series, which Nascar is supporting with a multi-media marketing campaign, and an opportunity for Harvick to add to the title he won in 2014.

"Some of the drivers are looking for their first title, Some have won before (Keselowski 2012, Busch 2015)," said Harvick. "It will be very interesting to see what happens, and certainly very competitive."

Sponsorship Changes At Stewart-Haas Racing Will See Danica Driving To New Crew

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