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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Sep282015

Falken Tires Sees U.S., Global Growth As Official Marketing Partner With MLB

By Barry Janoff

September 28, 2015: Calling it a significant move to heighten brand awareness and aggressively increase market share, Falken Tires today signed a deal making it the official tire of Major League Baseball, which beginning with the 2016 season will come with multi-platform marketing support to include the All-Star Game, post-season and World Series.

To jump-start the pact, Falken said it would have "global marketing rights for the 2015 MLB post-season."

Financial terms of the multi-year alliance were not released.

According to Falken Tires, the new partnership "represents a strategic expansion of Falken's sports sponsorship program, marking the company's first deal with a professional sports league after enjoying significant success in motorsports marketing for 30 years."

MLB's previous partner in the category was Firestone, a sibling of Bridgestone tires, via a deal that ran from 2010 through 2014. MLB did not have an official partner in the category this season.

Falken's foray into MLB began this season via a one-year deal with the Detroit Tigers.

The Rancho Cucamonga, Calif.-based company, a division of Sumitomo Rubber Industries in Japan, said the MLB agreement is part of a "larger expansion of Falken Tires marketing efforts across the U.S. as Falken Tires looks to heighten brand awareness and aggressively increase their market share."

"Falken Tires has long enjoyed a devoted international fan base in motorsports," Richard Smallwood, president and CEO for Falken Tires, said in a statement. "This brand alliance with Major League Baseball will help introduce Falken Tires to millions of new customers. We're excited about our new partnership and look forward to aligning our fan bases as we introduce innovative products and our brand to additional audiences."

"Pairing with one of the most popular sports in the world is a great opportunity for Falken Tires to grow and expand into new markets."

Beginning with the 2016 MLB season, Falken said MLB marketing support would include multiple promotional opportunities, fan giveaways, virtual signage behind home plate and branded in-game enhancements for nationally broadcasted games, including the All-Star Game, post-season World Series.

The deal gives Falken Tires access to MLB marks and logos for broadcast, print and digital use during these events.

"We look forward to collaborating with Major League Baseball as we expand our brand awareness and sports marketing portfolio," said Smallwood. "Pairing with one of the most popular sports in the world is a great opportunity for Falken Tires to grow and expand into new markets."

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