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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov252013

Ex-ESPN, Coca-Cola Marketing Exec Kruse Joins Tough Mudder As Global CMO

Special to NYSportsJournalism.com

November 25, 2013: Carol Kruse, who has more than a dozen years of marketing experience with ESPN and Coca-Cola, has been named the global CMO for Tough Mudder, which organizes extreme sports events and competitions worldwide.

Tough Mudder said it will oversee more than 50 events around the world this year and would increase that to more than 60 in 2014. Partners include Under Armour, Degree, Dos Equis, General Mills' Wheaties and the U.S. Army.

Tough Mudder also works with the Wounded Warrior Project and said it has raised more than $6 million for the cause.

Kruse was with ESPN from October 2010 through this past spring as svp and CMO. She was involved in various aspects of the ESPN brand, including the marketing of ESPN’s TV networks, digital, mobile, radio, print and social products.

Prior to that, she spent more than nine years leading Interactive Marketing for Coca-Cola, including more than three years as global vp-Digital.

“I look forward to helping to guide the brand through what will be explosive global growth,” Kruse said in a statement. “With more than a million ardent and brand-defining participants, events on three continents and over $6.5 million raised for Wounded Warrior Project, the company is a next generation leader in what it means to be a global citizen — being fit, overcoming obstacles through teamwork, helping others and striving to achieve all you can.”

According to Will Dean, CEO and co-founder for Tough Mudder, “Carol’s pioneering leadership and breakthroughs in the digital industry and her tribe-building expertise will be invaluable as we continue building Tough Mudder into a global lifestyle brand that sets the standard with a new generation."
 
Tough Mudder's U.S. headquarters are in Brooklyn, NY, with international offices in London, Australia and German.

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