Special to NYSportsJournalism.com
November 25, 2013: Carol Kruse, who has more than a dozen years of marketing experience with ESPN and Coca-Cola, has been named the global CMO for Tough Mudder, which organizes extreme sports events and competitions worldwide.
Tough Mudder said it will oversee more than 50 events around the world this year and would increase that to more than 60 in 2014. Partners include Under Armour, Degree, Dos Equis, General Mills' Wheaties and the U.S. Army.
Tough Mudder also works with the Wounded Warrior Project and said it has raised more than $6 million for the cause.
Kruse was with ESPN from October 2010 through this past spring as svp and CMO. She was involved in various aspects of the ESPN brand, including the marketing of ESPN’s TV networks, digital, mobile, radio, print and social products.
Prior to that, she spent more than nine years leading Interactive Marketing for Coca-Cola, including more than three years as global vp-Digital.
“I look forward to helping to guide the brand through what will be explosive global growth,” Kruse said in a statement. “With more than a million ardent and brand-defining participants, events on three continents and over $6.5 million raised for Wounded Warrior Project, the company is a next generation leader in what it means to be a global citizen — being fit, overcoming obstacles through teamwork, helping others and striving to achieve all you can.”
According to Will Dean, CEO and co-founder for Tough Mudder, “Carol’s pioneering leadership and breakthroughs in the digital industry and her tribe-building expertise will be invaluable as we continue building Tough Mudder into a global lifestyle brand that sets the standard with a new generation."
Tough Mudder's U.S. headquarters are in Brooklyn, NY, with international offices in London, Australia and German.