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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun012010

Everlast Takes On Heavyweight Objective With Cause Marketing Campaign

June 1, 2010: Everlast, the hundred-year-old boxing and fitness sporting goods and athletic wear company, is stepping out of the ring to launch "What Do You Fight For?"

The cause marketing campaign is intended to improve "the lives of those in need in our communities" through Everlast's support of the Dr. Theodore A. Atlas Foundation, which was founded by legendary boxing trainer Teddy Atlas.

"Every person in the world has a fight in life, regardless of how small or large, that drives them to be better, to do better," Adam Geisler, Everlast president, said in a statement . "We want to empower those individuals to share their stories, challenge themselves, and motivate them to achieve their fight."

Everlast said it would drive global awareness for "What Do You Fight For?" through digital and print advertising, event marketing and social media. Tagline: "Share your fight and we'll join your corner."

Marketing will direct people to "share their fight" via words, photos or videos at a dedicated Everlast Facebook page. Submissions will be voted on by the public, with one grand prize winner receiving $5,000 to help contribute to their fight; a VIP trip to Las Vegas for a world championship fight; and a trip to the Dr. Theodore A. Atlas Foundation dinner in New York on Nov. 18 at the Hilton Garden Inn in Staten Island. (Full details here).

Everlast also said it would donate $1 for every "What Do you Fight For?" T-shirt (pictured) sold to the Dr. Theodore A. Atlas Foundation and also for each contest entry received.

In addition to Teddy Atlas, among the Everlast endorsers who will drive awareness are Randy Couture, Andre Berto, Gray Maynard and Miguel Cotto. Among the early causes being brought to light are, "I fight for Haiti," "I fight for my beliefs" and "I fight for my daughter."

"Our long standing relationship with the Dr. Atlas foundation was the inspiration for 'What Do You Fight For?'" Matt Cowan, vp-marketing and product for Everlast, said in a statement  "As the leader in fight sports, it's our duty to support those who fight to inspire and improve the lives of others.  This is what the Atlas Foundation stands for and we want to spread that message worldwide."

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