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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jun012010

Everlast Takes On Heavyweight Objective With Cause Marketing Campaign

June 1, 2010: Everlast, the hundred-year-old boxing and fitness sporting goods and athletic wear company, is stepping out of the ring to launch "What Do You Fight For?"

The cause marketing campaign is intended to improve "the lives of those in need in our communities" through Everlast's support of the Dr. Theodore A. Atlas Foundation, which was founded by legendary boxing trainer Teddy Atlas.

"Every person in the world has a fight in life, regardless of how small or large, that drives them to be better, to do better," Adam Geisler, Everlast president, said in a statement . "We want to empower those individuals to share their stories, challenge themselves, and motivate them to achieve their fight."

Everlast said it would drive global awareness for "What Do You Fight For?" through digital and print advertising, event marketing and social media. Tagline: "Share your fight and we'll join your corner."

Marketing will direct people to "share their fight" via words, photos or videos at a dedicated Everlast Facebook page. Submissions will be voted on by the public, with one grand prize winner receiving $5,000 to help contribute to their fight; a VIP trip to Las Vegas for a world championship fight; and a trip to the Dr. Theodore A. Atlas Foundation dinner in New York on Nov. 18 at the Hilton Garden Inn in Staten Island. (Full details here).

Everlast also said it would donate $1 for every "What Do you Fight For?" T-shirt (pictured) sold to the Dr. Theodore A. Atlas Foundation and also for each contest entry received.

In addition to Teddy Atlas, among the Everlast endorsers who will drive awareness are Randy Couture, Andre Berto, Gray Maynard and Miguel Cotto. Among the early causes being brought to light are, "I fight for Haiti," "I fight for my beliefs" and "I fight for my daughter."

"Our long standing relationship with the Dr. Atlas foundation was the inspiration for 'What Do You Fight For?'" Matt Cowan, vp-marketing and product for Everlast, said in a statement  "As the leader in fight sports, it's our duty to support those who fight to inspire and improve the lives of others.  This is what the Atlas Foundation stands for and we want to spread that message worldwide."

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