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• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul022013

Digital Platform Key To Esurance Extension, Expansion With U.S. Open, Emirates Series

By Barry Janoff

July 2, 2013: Esurance, the direct-to-consumer car insurance division of Allstate, has extended and expanded its sponsorship of the U.S. Open via a new deal with the U.S. Tennis Assn. that includes a heavy dose of digital media activation.

In addition, Esurance said it would sponsor six Emirates Airline U.S. Open Series events in the weeks leading up to the U.S. Open, which is scheduled for Aug. 26-Sept. 9 in New York.

Financial terms of the deal, which extends though the 2015 U.S. Open, were not disclosed.

Esurance became a U.S. Open sponsor in 2010, and will continue as the official car insurance sponsor for the event.

The new agreement includes a growing relationship with USTA digital platforms. This year, Esurance will be one of three sponsors of the "U.S. Open Social Wall," a new fan enhancement to the 2013 U.S. Open.

"Our continued partnership with the USTA provides Esurance with an incredible opportunity to engage with potential customers and millions of tennis fans," Gary Tolman, Esurance president and CEO, said in a statement. "The expansion of our digital presence at the U.S. Open aligns perfectly with Esurance's approach of providing innovative technology that empowers consumers and makes experiences better and more enjoyable."

Esurance's on-site presence at the Open will include branding exposure with courtside signage in Arthur Ashe Stadium, USTA shuttles to and from the event, select on-site maps and sponsorship of a bag-check station for the convenience of fans. The comprehensive partnership also includes media support of tournament television broadcasts and sponsorship elements surrounding Arthur Ashe Kids' Day.

The Social Wall – a 50-foot wide by 8-foot high video wall, will be located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org. It "showcases fan passion for the tournament by centralizing and displaying the most compelling U.S. Open-related social content," according to the USTA.

Esurance will also be the presenting sponsor of the U.S. Open iPad app. This includes live streaming on the iPad app and USOpen.org, the official Web site of the U.S. Open.

The six Emirates Airline U.S. Open Series events Esurance will sponsor include:


BB&T Atlanta Open, Atlanta, GA (men's event)
• Bank of the West Classic, Stanford, CA (women's event)
• Western & Southern Open, Cincinnati, OH (joint men's and women's event)
• Winston-Salem Open, Winston-Salem, NC (men's event)
New Haven Open at Yale, New Haven, CT (women's event)

"Continuing to build on a successful relationship with Esurance aligns with our goal of delivering consistent, long-term value for our US Open partners," Lew Sherr, chief revenue officer for the USTA, said in a statement. "We are pleased that Esurance will help support our multitude of digital initiatives and events as we enhance the experience provided to our fans."

Other U.S. Open sponsors/partners include Chase, J.P. Morgan, American Express, Citizen, IBM, Mercedes-Benz, Heineken, Ralph Lauren, Xerox, Evian, Grey Goose, Panasonic, Weston and Moet & Chandon.

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