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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul022013

Digital Platform Key To Esurance Extension, Expansion With U.S. Open, Emirates Series

By Barry Janoff

July 2, 2013: Esurance, the direct-to-consumer car insurance division of Allstate, has extended and expanded its sponsorship of the U.S. Open via a new deal with the U.S. Tennis Assn. that includes a heavy dose of digital media activation.

In addition, Esurance said it would sponsor six Emirates Airline U.S. Open Series events in the weeks leading up to the U.S. Open, which is scheduled for Aug. 26-Sept. 9 in New York.

Financial terms of the deal, which extends though the 2015 U.S. Open, were not disclosed.

Esurance became a U.S. Open sponsor in 2010, and will continue as the official car insurance sponsor for the event.

The new agreement includes a growing relationship with USTA digital platforms. This year, Esurance will be one of three sponsors of the "U.S. Open Social Wall," a new fan enhancement to the 2013 U.S. Open.

"Our continued partnership with the USTA provides Esurance with an incredible opportunity to engage with potential customers and millions of tennis fans," Gary Tolman, Esurance president and CEO, said in a statement. "The expansion of our digital presence at the U.S. Open aligns perfectly with Esurance's approach of providing innovative technology that empowers consumers and makes experiences better and more enjoyable."

Esurance's on-site presence at the Open will include branding exposure with courtside signage in Arthur Ashe Stadium, USTA shuttles to and from the event, select on-site maps and sponsorship of a bag-check station for the convenience of fans. The comprehensive partnership also includes media support of tournament television broadcasts and sponsorship elements surrounding Arthur Ashe Kids' Day.

The Social Wall – a 50-foot wide by 8-foot high video wall, will be located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org. It "showcases fan passion for the tournament by centralizing and displaying the most compelling U.S. Open-related social content," according to the USTA.

Esurance will also be the presenting sponsor of the U.S. Open iPad app. This includes live streaming on the iPad app and USOpen.org, the official Web site of the U.S. Open.

The six Emirates Airline U.S. Open Series events Esurance will sponsor include:


BB&T Atlanta Open, Atlanta, GA (men's event)
• Bank of the West Classic, Stanford, CA (women's event)
• Western & Southern Open, Cincinnati, OH (joint men's and women's event)
• Winston-Salem Open, Winston-Salem, NC (men's event)
New Haven Open at Yale, New Haven, CT (women's event)

"Continuing to build on a successful relationship with Esurance aligns with our goal of delivering consistent, long-term value for our US Open partners," Lew Sherr, chief revenue officer for the USTA, said in a statement. "We are pleased that Esurance will help support our multitude of digital initiatives and events as we enhance the experience provided to our fans."

Other U.S. Open sponsors/partners include Chase, J.P. Morgan, American Express, Citizen, IBM, Mercedes-Benz, Heineken, Ralph Lauren, Xerox, Evian, Grey Goose, Panasonic, Weston and Moet & Chandon.

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