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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb042016

Pass It On: Esurance Has $1 Million Reasons To Be Playing In Super Bowl 50 

By Barry Janoff

February 4, 2016: Esurance, the online insurance division of Allstate, made news last year during Super Bowl XLIX with TV spots under its "Sorta You Isn't You" umbrella effort that featured Lindsay Lohan and Bryan Cranston.

The company is back for Super Bowl 50 with a multi-platform effort, "Pass It On," with the message, "Esurance saves money, so they can pass those savings on to you," and in the process give away more than $1 million via its Esurance Pass It On Sweepstakes.

San Francisco-based Esurance, also home base to Super Bowl 50, will use the social media-anchored campaign as a lead-in to the company's second season as an official partner with MLB.

According to the company, beginning today, people who retweet messages via the Esurance Twitter handle tagged #EsuranceSweepstakes would be eligible to win.

A 30-second spot to air just before kickoff on Sunday will remind fans to “Pass It On” for chances to win throughout the Super Bowl.

Esurance said it would send out tweets at the beginning of every commercial break and then "select multiple prize winners each quarter who could win money in real time" even as the Carolina Panthers and Denver Broncos vie for the Vince Lombardi Trophy.

Their theme: "Esurance is modernizing protection and empowering customer to make smart insurance decisions."

"The Esurance Pass It On Sweepstakes allows us to engage with people in real time throughout the game, while also sharing information about who we are in a fun, memorable way,” Nancy Abraham, vp-integrated marketing communications for Esurance, said in a statement. “We want people to become more aware of and familiar with Esurance, so with every retweet they’ll learn something different.”

During the Super Bowl, viewers will be encouraged to "pass it on" as well by retweeting an Esurance tweet with the hashtag #EsuranceSweepstakes. Each retweet is an entry to win in the Esurance Pass It On Sweepstakes. (Details here.)

Esurance is also getting out the message via its Blog, Facebook and YouTube destinations.

The spot features people in everyday situations dropping whatever they’re doing to catch a football made of money and then passing the ball on to the next person.

According to Alan Gellman, CMO for Esurance, “With the rise of multi-screen viewing, especially around large-scale events, we wanted to connect with fans where they are already engaging with content – online and on social media. Our fully integrated program around the Big Game is a great example of how Esurance operates – fast, efficient and innovative in everything it does.”

In the spot, the Esurance money football is first seen on a playing field, where it gets kicked into a restaurant. A woman at the table passes the ball through a window to a guy at home coming out of his shower, who drops his towel when he goes to catch the ball.

He in turn passes the ball out the window to three men in a lab wearing protective suits, setting off an alarm. One of the men passes the ball to a guy riding on a lawn mower in front of his house, who tosses the ball, which ends up being caught by a businessman in an elevator.

Actor John Krasinski is the voiceover in the commercial. (See the full spot here.) Lead agency is Leo Burnett, Chicago.

"Every day Esurance uses technology to save money and they pass those savings on to you," says Krasinski. "So tonight look for tweets from Esurance at the beginning of every commercial break and pass them on We've got over $1 million to give away. And every retweet is another chance to win. An insurance company that passes its savings on to you? That's insurance for the modern world."

Last April, Esurance become the official auto insurance sponsor of MLB and title sponsor for the Esurance MLB All-Star Game Ballot and the post-season Esurance MLB Awards.

Esurance has an endorsement deal with San Francisco Giants catcher and three-time World Series champion Buster Posey, who has a starring role in his own "Sorta You Isn't You" commercial.

Esurance is also a primary sponsor for South By Southwest and is preparing for the next film, music and interactive event, scheduled for March 2016.

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