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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr052017

Buster Posey Leaves Home (Plate) To Motivate Neighbors For Esurance

By Barry Janoff

April 5, 2017: Apparently not content to show up in a hospital to support a couple about to have a baby, Buster Posey is extending his energy by leaving his position behind home plate to roam the neighborhood still wearing his catcher's gear in a new campaign from Esurance.

The multi-media effort, "Pep Talks With Buster," from the official auto insurance sponsor for MLB marks the third year Posey, a three-time World Series champion with the San Francisco Giants, is fronting marketing for the company, breaking on-air and online.

The humorous scenarios, of course, are auto related, including helping a dad install a stubborn car seat and motivating a young driver.

"I always have a lot of fun working with the Esurance team and can relate to many of the situations in the social videos, especially installing a car seat for the first time," Posey said in a statement. "We’ve built a great partnership over the past three years, and they have a product I know and trust for my family."

Esuarnce said "Pep Talks With Buster" would be anchored by a series of TV spots and also have significant reach on Internet, social media and fan activation.

Esurance, a division of Allstate, also said it would return as title sponsor for the all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB Awards. The company will unveil specific activations associated with the programs later in the season.

"This year, we’ll continue to provide fans unique access to content and experiences that bring them closer to the game they love. We’re also focusing on using creative, data-driven digital strategies to reach the baseball audience with effective, personalized messages,” Nancy Abraham,vp-integrated marketing communications for San Francisco-based Esurance, said in a statement.

"Through our MLB partnership we’re able to connect our brand with consumers through their passion points at relevant, timely moments throughout the year," said Abraham.

In 2015, Posey's debut with Esurance included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign ("I’m not your doctor, but we both wear gloves and deliver in the clutch").

In 2016, a "What Would Buster Do?" series of ads found the catcher showing how not to make decisions — coming to the plate with an imaginary bat and acting as a mime, using a bull fighter's cape at the plate in place of a bat and having a temper tantrum as a two-year-old when he strikes out.

A voiceover explained that Posey would not make these types of bad decisions because, "Buster is a smart person. And smart people get Esurance."

According to Esurance, "Pep Talks with Buster" features Posey "giving pep talks to people having self-doubt in everyday situations, like changing a tire for the first time or installing a car seat.

"Buster perfectly delivers these 'meeting on the mound' talks as a metaphor to the confidence boost customers feel with Esurance. From choosing coverage that fits, to settling claims quickly and efficiently, to feeling confident they’re properly protecting their cars, everyone can use a little pep talk sometimes."

Spots being launched this week include "Car Seat Timeout" and "Rookie Driver," with more creative to follow.

In addition, the campaign has an anthem spot, "Buster Posey In Control," that establishes the premise for the ’17 strategy.

"Buster Posey loves being in control," a voiceover says as we see Posey behind the plate during a game. He then breaks the fourth wall. "Whoa, we always do baseball," he says.

The camera pulls back to show the crew and set. "How about a beach," he requests, then sees sand, palm trees and a jet ski delivered to him. "Anything else?" "A sidekick (he gets another guy dressed as a catcher on a jet ski) and maybe a sweet theme song (at which point a rock band appears)."

The voiceover explains, "Buster knows what he wants. that’s why he has Esurance. Their easy online tools make him feel confident he made the right call. That’s insurance for the modern world."

Esurance’s MLB activation this season also includes its second season sponsoring MLB on TuneIn LIVE, TuneIn's original MLB show of record, providing listeners with drop-ins from local radio coverage of MLB games in progress, plus postgame interviews and analyses.

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