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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb162011

Esurance Deal Ensures Conference, March Madness Support For Pac-10 

February 15, 2011: It's getting closer to the time when college basketball teams start to rock 'n' roll in the NCAA Division I Men's Basketball tournament, which means that marketers are also signing deals and beginning to activate.

The Pac-10 Conference said that Esurance has signed a deal to become its official car insurance partner. Financial terms were not disclosed.

Pac-10 members are Arizona, Arizona State, University of Cal-Berkeley, Oregon, Oregon State, Stanford, UCLA, USC, Washington and Washington State.

Other Pac-10 marketing partners include Toyo Tires, Pacific Life and MFS Investment Management.

As the official car insurance partner of the Pac-10, Esurance said it would appear in a variety of Pac-10 media, including Fox Sports Network coverage of the Pac-10, signage in-arena, the official Pac-10 Web site, Facebook and Twitter pages, tournament program ad and e-mail newsletters.

Esurance said it would have a strong media and onsite presence with advertising in Fox Sports Network's coverage of men's basketball and Runnin' with the Pac weekly TV show. The company also will have significant promotional involvement at FanFest during the Pacific Life Pac-10 men's and women's basketball tournaments, March 9-12 at Staples Center in Los Angeles.

This year marks the first time the Pac-10 is hosting a combined men's and women's basketball tournament to determine which schools are guaranteed participation in the NCAA's March Madness tournament.

Esurance will sponsor Green Night on Friday, March 11, and encourage fans to carpool to the game. To receive free parking, the first 170 people to visit the Esurance booth on the concourse of Staples Center during games on March 9 and March 10 will receive a free carpooler parking pass for Friday's Pac-10 basketball championship game.

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance."

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance," Darren Howard, Esurance vp-marketing, said in a statement. "Our Pac-10 relationship allows us to connect with students, alumni, and fans in multiple ways, including prime exposure both on television and on-site during the Pac-10's Basketball Tournament — the most exciting time of the year for the Conference of Champions' basketball fans."

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