Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb162011

Esurance Deal Ensures Conference, March Madness Support For Pac-10 

February 15, 2011: It's getting closer to the time when college basketball teams start to rock 'n' roll in the NCAA Division I Men's Basketball tournament, which means that marketers are also signing deals and beginning to activate.

The Pac-10 Conference said that Esurance has signed a deal to become its official car insurance partner. Financial terms were not disclosed.

Pac-10 members are Arizona, Arizona State, University of Cal-Berkeley, Oregon, Oregon State, Stanford, UCLA, USC, Washington and Washington State.

Other Pac-10 marketing partners include Toyo Tires, Pacific Life and MFS Investment Management.

As the official car insurance partner of the Pac-10, Esurance said it would appear in a variety of Pac-10 media, including Fox Sports Network coverage of the Pac-10, signage in-arena, the official Pac-10 Web site, Facebook and Twitter pages, tournament program ad and e-mail newsletters.

Esurance said it would have a strong media and onsite presence with advertising in Fox Sports Network's coverage of men's basketball and Runnin' with the Pac weekly TV show. The company also will have significant promotional involvement at FanFest during the Pacific Life Pac-10 men's and women's basketball tournaments, March 9-12 at Staples Center in Los Angeles.

This year marks the first time the Pac-10 is hosting a combined men's and women's basketball tournament to determine which schools are guaranteed participation in the NCAA's March Madness tournament.

Esurance will sponsor Green Night on Friday, March 11, and encourage fans to carpool to the game. To receive free parking, the first 170 people to visit the Esurance booth on the concourse of Staples Center during games on March 9 and March 10 will receive a free carpooler parking pass for Friday's Pac-10 basketball championship game.

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance."

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance," Darren Howard, Esurance vp-marketing, said in a statement. "Our Pac-10 relationship allows us to connect with students, alumni, and fans in multiple ways, including prime exposure both on television and on-site during the Pac-10's Basketball Tournament — the most exciting time of the year for the Conference of Champions' basketball fans."

Back to March Madness 2011

Back to Home Page