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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb162011

Esurance Deal Ensures Conference, March Madness Support For Pac-10 

February 15, 2011: It's getting closer to the time when college basketball teams start to rock 'n' roll in the NCAA Division I Men's Basketball tournament, which means that marketers are also signing deals and beginning to activate.

The Pac-10 Conference said that Esurance has signed a deal to become its official car insurance partner. Financial terms were not disclosed.

Pac-10 members are Arizona, Arizona State, University of Cal-Berkeley, Oregon, Oregon State, Stanford, UCLA, USC, Washington and Washington State.

Other Pac-10 marketing partners include Toyo Tires, Pacific Life and MFS Investment Management.

As the official car insurance partner of the Pac-10, Esurance said it would appear in a variety of Pac-10 media, including Fox Sports Network coverage of the Pac-10, signage in-arena, the official Pac-10 Web site, Facebook and Twitter pages, tournament program ad and e-mail newsletters.

Esurance said it would have a strong media and onsite presence with advertising in Fox Sports Network's coverage of men's basketball and Runnin' with the Pac weekly TV show. The company also will have significant promotional involvement at FanFest during the Pacific Life Pac-10 men's and women's basketball tournaments, March 9-12 at Staples Center in Los Angeles.

This year marks the first time the Pac-10 is hosting a combined men's and women's basketball tournament to determine which schools are guaranteed participation in the NCAA's March Madness tournament.

Esurance will sponsor Green Night on Friday, March 11, and encourage fans to carpool to the game. To receive free parking, the first 170 people to visit the Esurance booth on the concourse of Staples Center during games on March 9 and March 10 will receive a free carpooler parking pass for Friday's Pac-10 basketball championship game.

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance."

"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance," Darren Howard, Esurance vp-marketing, said in a statement. "Our Pac-10 relationship allows us to connect with students, alumni, and fans in multiple ways, including prime exposure both on television and on-site during the Pac-10's Basketball Tournament — the most exciting time of the year for the Conference of Champions' basketball fans."

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