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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep162015

New MLB Awards Platform Sponsored By Esurance Seeks To Score With Fans

Special to NYSportsJournalism.com

September 17, 2015: In April, MLB unveiled an alliance with Esurance that put the company front-and-center as MLB's official auto insurance sponsor and as title sponsor for the first all-digital All-Star Game ballot. The deal gave the company access to all 30 MLB teams via an integrated 360 marketing effort featuring broadcast, digital and social assets and saw fan-specific activation on several baseball fronts, including MLB Network.

Esurance and MLB have built on their first-year pact with The 2015 Esurance MLB Awards, described as an "expanded awards program leveraging social media and technology culminating in a multi-platform broadcast special."

The 2015 Esurance MLB Awards will encompass 24 categories, including Best Major Leaguer, Best Bounceback Player, Best Breakout Player, Best Social Media Personality, Best Fan Catch, Best Video Board Moment, Best Interview and Best Celebrity Fan.

The voting will be supported by a multi-media platform, including a dedicated TV commercial that explains the voting process, Internet, social media, in-stadium and an Esurance #AwardWorthy Sweepstakes offering tickets to 2016 games, a trip to the MLB Winter Meetings and other goodies. (Details here.)

MLB said that the majority of The 2015 Esurance MLB Awards winners would be unveiled during a TV and online special broadcast from MLB Network on Nov 20.

Voting will be held exclusively at MLB.com and the respective Web sites of each MLB team over the next two months.

There will be five different groups of voters: fans, members of the baseball media, club front-office personnel, former MLB players and Society for American Baseball Research (SABR) members. Each count for 20% of the winner selection, according to MLB. Winners in each category will receive the trophy known as the GIBBY (Greatness in Baseball).

“The Esurance MLB Awards will recognize the ways today's Major League players make an impact both on the field and through fan engagement,” Noah Garden, MLB evp-business, said in a statement. “This awards platform with Esurance takes a fun look at how fans consume, enjoy and appreciate baseball in 2015.”
 
According to Alan Gellman, CMO for San Francisco-based Esurance, a division of Allstate, “The Esurance MLB Awards is a true collaboration between MLB and Esurance to bring fans an all-digital awards experience with a new website to serve as a content hub, discussion forum, and voting platform for fans to engage with each other and be a part of the awards season like never before.”

Six winners will be revealed separately during the MLB TV  telecast: four will be announced on MLB.com, the MLB.com At Bat mobile app; and on official MLB social media accounts including Instagram, Snapchat, Twitter and Facebook that same day. The awards for Best Manager and Best Executive will be revealed and presented in-person to the winners on MLB Network and MLB.com from the 2015 Winter Meetings in December.

Earlier this season, the first all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB All-Star Game Final Vote each set all-time records for fan voting. Esurance also has a marketing deal with Buster Posey of the San Francisco Giants, which includes a TV spot that is part of the company's "Sorta You isn't You" campaign.



Q&A: MLB, Esurance Alliance Drives New ERA

Eurance Gets Net Gains From U.S. Open, MLB, SXSW

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