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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May092018

ESPN ‘Life Needs Sports’ Global Campaign: Emotion, Humor, Culture, Small-Ball

By Barry Janoff

May 9, 2018: Seeking to take a somewhat philosophical, albeit humorous, look at the games people play, ESPN this week launches a global campaign, “Life Needs Sports.”

Instead of looking at balls-and-strikes, baskets made and goals scored, the multi-media effort “celebrates the powerful role sports play in fans’ lives,” with the premise that “all fans are unique, with their own vernacular, sense of humor, styles and traditions.”

According to ESPN, “From the inspirational to the emotional, to the offbeat and beyond, the creative executions tap into universal sports truths and forge genuine connections with distinct fan groups.”

The campaign will encompass TV, digital, social, audio, print and outdoor.

In addition to the U.S., “Life Needs Sports” will appear in areas where ESPN has a media presence, including Australia, Argentina, Brazil, Caribbean, Central America, Colombia, India, South Africa and the U.K

Lead agency is Droga5, NY, in its first effort for ESPN since being signed last August.

“Life Needs Sports” will focus on “culturally relevant moments across a variety of sports.”

The initial spot, “Smaller,” looks at the current state of the NBA, where “small-ball” has replaced the play of dominant big men.

It includes action shots of such “small-ball” players as Stephen Curry, Chris Paul, Terry Rozier and Kyle Lowry, played out to rapper Skee-Lo reworking his 1995 song, “I Wish,” but with a different focus.

In the original song, the 5’8” Skee-Lo (Antoine Roundtree) wanted to be taller to impress girls who date big guys who play hoops; here, he takes the point of view of a tall kid in the schoolyard, wanting to be smaller instead of towering over the kids around him so that he can join in their hoops games as they emulate Curry, Paul and the others.

Text offers as words of wisdom,” Life measures height. Sports measure heart.”

A second spot, “True Love,” looks at the relationship that MLB players have with certain aspects of the game.

In particular, it shows players kissing and hugging their bats, including Yasiel Puig, Delino Deshields, Javier Baez, Alex Gordon, Gerardo Parra, Kevin Kermaier,  Wilson Contrera, Ryan Howard and Cleveland Indians manager Terry Francona.

Text reads, “Life has relationships. Sports show us true love.”
 
ESPN said that additional creative would roll out in the coming weeks and months, including an WNBA-focused “Bossy” — “which shares a powerful message about unapologetic leadership" — and the Scripps National Spelling Bee.

"We feel now is the right time to remind people just how integral a role sports plays in our lives,” Wanda Young, svp-marketing and consumer engagement for ESPN, said in a statement.

“Life Needs Sports is a sentiment that resonates with fans and will facilitate an ongoing dialogue,”

Young said that “only ESPN can have this authentic conversation with fans in real time across our platform. Throughout this campaign we’ll champion the collective experience and emotion of sports."

According to Sean Hanrahan, svp-brand and marketing solutions for ESPN, “Sports give us what we need, when we need it: inspiration, connection, escape.

“It also provides relatable metaphors that help us better understand the world around us. Through the 'Life Needs Sports' campaign, ESPN will surprise and delight fans with unique observations and insights about sports.”

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