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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug162013

At 44, ESPN's New 'Monday Night Football' Intro Includes Cosell, Nixon, C3PO, Obama

By Barry Janoff

August 15, 2013: The iconic introduction to ESPN's Monday Night Football, which begins its 44th season on Sept. 9, is getting a massive makeover that brings back Howard Cosell and evokes images from every decade since the 1970s.

The intro reboot comes with its own sponsor, the 2014 GMC Sierra Denali. The full title: "ESPN Monday Night Football Launch Engineered by GMC." ESPN and GMC will support with a national tour that is expected to hit as many as 12 NFL cities.

Director/screenwriter/actor Peter Berg of Pony Show Entertainment, Los Angeles, was hired by ESPN to create a "dramatic new show open" for the Monday Night Football opening segment.

The full clip, which runs a minute and a half, recalls the full history of the show "by combining indelible football moments from past Monday Night Football games with images of touchstone cultural events" of the past four and a half decades, according to ESPN.

ESPN said that unique versions of the opener will be featured during each week of Monday Night Football's 17-game schedule. NFL highlights will be incorporated showing "relevant milestones tied to specific games and teams" for each week's match-up. The intro will play out to a remixed orchestral version of Monday Night Football's “Heavy Action” theme music (originally composed by Johnny Pearson).

Cosell was a major part of the broadcast crew from 1970-83. Images and audio highlight each decade since the first Monday Night Football game was telecast by ABC in 1970.

The 1970s, for example, are represented by Sesame Street, President Richard Nixon, John Lennon (who says to Cosell about Monday Night Football, “It makes rock concerts look like tea parties.”) C3PO and R2D2. The 1980s get the likes of Madonna, Jon Bon Jovi, Pac Man, President Ronal Reagan and RUN DMC. From the 1990s, there are images from Wayne’s World, Toy Story, Jerry Maguire, Titanic and Seinfeld.
 
The 2000s are recalled by President Barack Obama, Lady Gaga, Shaun White, the Mars Rover, the logos from Facebook and Twitter and perhaps the most impactful image of all: the firefighters raising the flag amidst the destruction of the Twin Towers on 9/11.

“I tried to position Monday Night Football in a unique way so it distinguished itself from a more slick, graphic opener that is more common,” Berg, whose directing credits include Hancock and whose scripts include Friday Night Lights, said in a statement. “With such an iconic brand, I wanted to revisit Monday Night Football from 1970 to now and present it as something that was classic and informative. Not just about the sport, but about the American portrait behind it.”

“The collaboration between ESPN, Peter Berg, his team at Pony Show Entertainment and the gifted people at [Hollywood trailers house] Ignition Creative has been a terrific experience,” Bob Toms, vp-product enhancements for ESPN, who has helped create the Monday Night Football opens since the mid-1980s, said in a statement.

“With such an iconic brand, I wanted to revisit Monday Night Football from 1970 to now and present it as something that was classic and informative."

“Looking back at 44 years of American history through the lens of Monday Night Football requires a unique perspective, and that’s just what we got with Peter and his team. His talent, along with his passion for the game, blended perfectly with what we are looking to achieve with this year’s open," said Toms.

The first Monday Night Football game was on Sept. 21, 1970, between the New York Jets and Cleveland Browns. The Sept. 9 season opener features the Philadelphia Eagles at the Washington Redskins.

See Story at Brief

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