Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan242019

ESPN Rolling With Roster Of Partners For 2019 X Games Aspen, Minneapolis

NYSJ Sports-Entertainment Business News Service

January 24, 2019:
ESPN has unveiled the roster of marketing partners for its 2019 X Games, including first-time sponsors Great Clips, Caffeine, Pacifico and Wendy’s, which had been part of X Fest but now expands its role.

They will join returning partners Harley-Davidson, Jeep,  Monster Energy, SoFi, The Real Cost (FDA), Nobis, Polaris and Timbersled.

Geico will again serve as the official music stage sponsor.

This year's schedule is X Games Aspen (Buttermilk Mountain Jan. 24-28) and X Games Minneapolis (U.S. Bank Stadium Aug. 1-4).

X Fest partners include  Bumble, Home Team BBQ and Ubisoft’s Steep video game.

X Fest includes sponsor activations, interactive courses, music, athlete meet and greets, giveaways and the X Trials Obstacle Course.

“We’re always looking for brands who want to take a traditional sponsorship to the next level,” Andrew Messina, svp-Disney Advertising Sales, said via the company.

”The X Games is more than an event, it’s a lifestyle.”

According to ESPN, elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos.

Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.

Great Clips' deal with ESPN names it the official retail salon sponsor of the X Games in 2019. The company is headquartered in Minneapolis.

Great Clips said it would receive on-site branding spanning the X Games app and spectator guide, Jumbotron, billboards and athlete bibs at X Games Aspen; as well as a consumer-facing brand experience at X Games Minneapolis X Fest.

Great Clips will also receive branding and integrations during X Games event telecasts on ESPN and on XGames.com.

In addition, Great Clips said it would provide fans with insights and commentary from some of the biggest names competing at the X Games through custom video content that will air on ESPN and online channels leading up to and during events in Aspen and Minneapolis.

The brand has teamed with four-time X Games skiing medalist James Woods (pictured above) and  two-time X Games medalist snowboarder Sage Kostenburg for activation.

“As the leading action sports competition, the X Games provide Great Clips with unique opportunities onsite, through telecast and online channels to connect with a passionate community of fans that celebrate style and personality,” Lisa Hake, vp-marketing and communications for Great Clips, said via the brand.

“We’re always looking for brands who want to take a traditional sponsorship to the next level. The X Games is more than an event, it’s a lifestyle.”

“We look forward to showing fans of the X Games how Great Clips can cater to their individual needs and styles at any of our 4,300 salons, while showcasing how quick and easy a great haircut experience can be.”

X Games Aspen 2019 will feature 15 and a half hours of coverage and live content on ESPN, ABC and the ESPN App.

ESPN said that all 15 and a half hours of live content — plus exclusive competitions, musical performances and X Games Extra shows — will also be streamed on the @XGames YouTube, Facebook and Twitter pages; and featured across XGames.com, the X Games Aspen App; and @XGames on Instagram and Snapchat.

ESPN and Caffeine, a social broadcasting platform for live gaming and sports that is part of The Walt Disney Company’s Accelerator program, said that about ten hours of the X Games Aspen 2019 would  be available on the Caffeine platform.

“Working with companies like Caffeine provides the X Games exposure to potentially new audiences while giving X Game fans another innovative way to experience the event,” Tim Reed, vp-X Games, said via ESPN

“Caffeine’s mission to bring fans together complements our company mission to serve sports fans, anytime, anywhere.”

Back to Home Page