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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan242019

ESPN Rolling With Roster Of Partners For 2019 X Games Aspen, Minneapolis

NYSJ Sports-Entertainment Business News Service

January 24, 2019:
ESPN has unveiled the roster of marketing partners for its 2019 X Games, including first-time sponsors Great Clips, Caffeine, Pacifico and Wendy’s, which had been part of X Fest but now expands its role.

They will join returning partners Harley-Davidson, Jeep,  Monster Energy, SoFi, The Real Cost (FDA), Nobis, Polaris and Timbersled.

Geico will again serve as the official music stage sponsor.

This year's schedule is X Games Aspen (Buttermilk Mountain Jan. 24-28) and X Games Minneapolis (U.S. Bank Stadium Aug. 1-4).

X Fest partners include  Bumble, Home Team BBQ and Ubisoft’s Steep video game.

X Fest includes sponsor activations, interactive courses, music, athlete meet and greets, giveaways and the X Trials Obstacle Course.

“We’re always looking for brands who want to take a traditional sponsorship to the next level,” Andrew Messina, svp-Disney Advertising Sales, said via the company.

”The X Games is more than an event, it’s a lifestyle.”

According to ESPN, elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos.

Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.

Great Clips' deal with ESPN names it the official retail salon sponsor of the X Games in 2019. The company is headquartered in Minneapolis.

Great Clips said it would receive on-site branding spanning the X Games app and spectator guide, Jumbotron, billboards and athlete bibs at X Games Aspen; as well as a consumer-facing brand experience at X Games Minneapolis X Fest.

Great Clips will also receive branding and integrations during X Games event telecasts on ESPN and on XGames.com.

In addition, Great Clips said it would provide fans with insights and commentary from some of the biggest names competing at the X Games through custom video content that will air on ESPN and online channels leading up to and during events in Aspen and Minneapolis.

The brand has teamed with four-time X Games skiing medalist James Woods (pictured above) and  two-time X Games medalist snowboarder Sage Kostenburg for activation.

“As the leading action sports competition, the X Games provide Great Clips with unique opportunities onsite, through telecast and online channels to connect with a passionate community of fans that celebrate style and personality,” Lisa Hake, vp-marketing and communications for Great Clips, said via the brand.

“We’re always looking for brands who want to take a traditional sponsorship to the next level. The X Games is more than an event, it’s a lifestyle.”

“We look forward to showing fans of the X Games how Great Clips can cater to their individual needs and styles at any of our 4,300 salons, while showcasing how quick and easy a great haircut experience can be.”

X Games Aspen 2019 will feature 15 and a half hours of coverage and live content on ESPN, ABC and the ESPN App.

ESPN said that all 15 and a half hours of live content — plus exclusive competitions, musical performances and X Games Extra shows — will also be streamed on the @XGames YouTube, Facebook and Twitter pages; and featured across XGames.com, the X Games Aspen App; and @XGames on Instagram and Snapchat.

ESPN and Caffeine, a social broadcasting platform for live gaming and sports that is part of The Walt Disney Company’s Accelerator program, said that about ten hours of the X Games Aspen 2019 would  be available on the Caffeine platform.

“Working with companies like Caffeine provides the X Games exposure to potentially new audiences while giving X Game fans another innovative way to experience the event,” Tim Reed, vp-X Games, said via ESPN

“Caffeine’s mission to bring fans together complements our company mission to serve sports fans, anytime, anywhere.”

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