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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan242019

ESPN Rolling With Roster Of Partners For 2019 X Games Aspen, Minneapolis

NYSJ Sports-Entertainment Business News Service

January 24, 2019:
ESPN has unveiled the roster of marketing partners for its 2019 X Games, including first-time sponsors Great Clips, Caffeine, Pacifico and Wendy’s, which had been part of X Fest but now expands its role.

They will join returning partners Harley-Davidson, Jeep,  Monster Energy, SoFi, The Real Cost (FDA), Nobis, Polaris and Timbersled.

Geico will again serve as the official music stage sponsor.

This year's schedule is X Games Aspen (Buttermilk Mountain Jan. 24-28) and X Games Minneapolis (U.S. Bank Stadium Aug. 1-4).

X Fest partners include  Bumble, Home Team BBQ and Ubisoft’s Steep video game.

X Fest includes sponsor activations, interactive courses, music, athlete meet and greets, giveaways and the X Trials Obstacle Course.

“We’re always looking for brands who want to take a traditional sponsorship to the next level,” Andrew Messina, svp-Disney Advertising Sales, said via the company.

”The X Games is more than an event, it’s a lifestyle.”

According to ESPN, elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos.

Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.

Great Clips' deal with ESPN names it the official retail salon sponsor of the X Games in 2019. The company is headquartered in Minneapolis.

Great Clips said it would receive on-site branding spanning the X Games app and spectator guide, Jumbotron, billboards and athlete bibs at X Games Aspen; as well as a consumer-facing brand experience at X Games Minneapolis X Fest.

Great Clips will also receive branding and integrations during X Games event telecasts on ESPN and on XGames.com.

In addition, Great Clips said it would provide fans with insights and commentary from some of the biggest names competing at the X Games through custom video content that will air on ESPN and online channels leading up to and during events in Aspen and Minneapolis.

The brand has teamed with four-time X Games skiing medalist James Woods (pictured above) and  two-time X Games medalist snowboarder Sage Kostenburg for activation.

“As the leading action sports competition, the X Games provide Great Clips with unique opportunities onsite, through telecast and online channels to connect with a passionate community of fans that celebrate style and personality,” Lisa Hake, vp-marketing and communications for Great Clips, said via the brand.

“We’re always looking for brands who want to take a traditional sponsorship to the next level. The X Games is more than an event, it’s a lifestyle.”

“We look forward to showing fans of the X Games how Great Clips can cater to their individual needs and styles at any of our 4,300 salons, while showcasing how quick and easy a great haircut experience can be.”

X Games Aspen 2019 will feature 15 and a half hours of coverage and live content on ESPN, ABC and the ESPN App.

ESPN said that all 15 and a half hours of live content — plus exclusive competitions, musical performances and X Games Extra shows — will also be streamed on the @XGames YouTube, Facebook and Twitter pages; and featured across XGames.com, the X Games Aspen App; and @XGames on Instagram and Snapchat.

ESPN and Caffeine, a social broadcasting platform for live gaming and sports that is part of The Walt Disney Company’s Accelerator program, said that about ten hours of the X Games Aspen 2019 would  be available on the Caffeine platform.

“Working with companies like Caffeine provides the X Games exposure to potentially new audiences while giving X Game fans another innovative way to experience the event,” Tim Reed, vp-X Games, said via ESPN

“Caffeine’s mission to bring fans together complements our company mission to serve sports fans, anytime, anywhere.”

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