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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan242019

ESPN Rolling With Roster Of Partners For 2019 X Games Aspen, Minneapolis

NYSJ Sports-Entertainment Business News Service

January 24, 2019:
ESPN has unveiled the roster of marketing partners for its 2019 X Games, including first-time sponsors Great Clips, Caffeine, Pacifico and Wendy’s, which had been part of X Fest but now expands its role.

They will join returning partners Harley-Davidson, Jeep,  Monster Energy, SoFi, The Real Cost (FDA), Nobis, Polaris and Timbersled.

Geico will again serve as the official music stage sponsor.

This year's schedule is X Games Aspen (Buttermilk Mountain Jan. 24-28) and X Games Minneapolis (U.S. Bank Stadium Aug. 1-4).

X Fest partners include  Bumble, Home Team BBQ and Ubisoft’s Steep video game.

X Fest includes sponsor activations, interactive courses, music, athlete meet and greets, giveaways and the X Trials Obstacle Course.

“We’re always looking for brands who want to take a traditional sponsorship to the next level,” Andrew Messina, svp-Disney Advertising Sales, said via the company.

”The X Games is more than an event, it’s a lifestyle.”

According to ESPN, elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos.

Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.

Great Clips' deal with ESPN names it the official retail salon sponsor of the X Games in 2019. The company is headquartered in Minneapolis.

Great Clips said it would receive on-site branding spanning the X Games app and spectator guide, Jumbotron, billboards and athlete bibs at X Games Aspen; as well as a consumer-facing brand experience at X Games Minneapolis X Fest.

Great Clips will also receive branding and integrations during X Games event telecasts on ESPN and on XGames.com.

In addition, Great Clips said it would provide fans with insights and commentary from some of the biggest names competing at the X Games through custom video content that will air on ESPN and online channels leading up to and during events in Aspen and Minneapolis.

The brand has teamed with four-time X Games skiing medalist James Woods (pictured above) and  two-time X Games medalist snowboarder Sage Kostenburg for activation.

“As the leading action sports competition, the X Games provide Great Clips with unique opportunities onsite, through telecast and online channels to connect with a passionate community of fans that celebrate style and personality,” Lisa Hake, vp-marketing and communications for Great Clips, said via the brand.

“We’re always looking for brands who want to take a traditional sponsorship to the next level. The X Games is more than an event, it’s a lifestyle.”

“We look forward to showing fans of the X Games how Great Clips can cater to their individual needs and styles at any of our 4,300 salons, while showcasing how quick and easy a great haircut experience can be.”

X Games Aspen 2019 will feature 15 and a half hours of coverage and live content on ESPN, ABC and the ESPN App.

ESPN said that all 15 and a half hours of live content — plus exclusive competitions, musical performances and X Games Extra shows — will also be streamed on the @XGames YouTube, Facebook and Twitter pages; and featured across XGames.com, the X Games Aspen App; and @XGames on Instagram and Snapchat.

ESPN and Caffeine, a social broadcasting platform for live gaming and sports that is part of The Walt Disney Company’s Accelerator program, said that about ten hours of the X Games Aspen 2019 would  be available on the Caffeine platform.

“Working with companies like Caffeine provides the X Games exposure to potentially new audiences while giving X Game fans another innovative way to experience the event,” Tim Reed, vp-X Games, said via ESPN

“Caffeine’s mission to bring fans together complements our company mission to serve sports fans, anytime, anywhere.”

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