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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep122013

Applebee's Puts ESPN Fan Zone On Its Menu To Blitz Hooters, Buffalo Wild Wings

By Barry Janoff

September 11, 2013: ESPN, best known as the self-professed "worldwide leader in sports," has also attempted to become a player in food with its ESPN Zone restaurants.

Following the closure in 2010 of most of its ESPN Zone locations, ESPN is again trying its hand at eatables via a new alliance with Applebee's.

ESPN has unveiled the ESPN Fan Zone within Applebee's locations nationwide. The relationship also includes Anheuser-Busch, MillerCoors and Pepsi. Financial terms were not disclosed.

According to Ed Erhardt, president, ESPN global customer marketing and sales, “At ESPN our mission is to serve fans and the ESPN Fan Zone extends that mission directly into fans’ favorite neighborhood bar and grill.”

Applebee's competitors such as Buffalo Wild Wings, which is an official NCAA partner, Dave & Buster's and Hooters are also positioned as destinations for sports fans.

Applebee's-branded ESPN Fan Zone includes a new Game Time Menu (with such selections as Boo Yah! Brew Pretzels, First Down Spinach & Artichoke dip, Team Wonton Tacos and Boom Boom Boneless Buffalo Wings); and a Fan Scan smartphone game, accessible only at ESPN Fan Zones at Applebee's, which gives people an opportunity to win weekly instant prizes and three grand prizes.

ESPN and Applebee's are supporting with a national TV spot starring ESPN anchor/analyst/commentator Chris Berman. Berman was on-location on this week to help unveil ESPN Fan Zone at Applebee's.

In his TV spot, Berman is seen getting up-close and personal with Applebee's customers who are also trying to watch sports events on TVs in the restaurant. The over-enthusiastic Berman eventually is asked to move. (See the full spot here.)

“ESPN has become synonymous with game day," Mike Archer, president of Applebee’s president, said in a statement. "Bringing that viewing experience to Applebee’s gives our sports-crazed guests the electric atmosphere of watching the big game on TV with the neighborhood.”

Applebee's based in Kansas City, Mo., said it has about 2,000 locations in 49 states.

ESPN previously had, and in June 2010 shuttered, ESPN Zone restaurants in New York, Baltimore, Chicago, Las Vegas and Washington, D.C. Two locations remain in Southern California but are operated by AEG.

ESPN also has an ESPN Club at Disney's Boardwalk and ESPN Grill at ESPN Wide World of Sports, both in the Disney World complex in Orlando.

See Story at Brief

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