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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Dec202010

ESPN, Marketers Hoop It Up For UConn Women's Shot At Basketball Immortality

By Barry Janoff, Executive Editor

Ad from XL Arena offering high-end seats to possibly witness hoops history.December 20, 2010: ESPN was not around when the UCLA men's basketball team, led by coach John Wooden, set an NCAA Division I mark by winning 88 consecutive games from Jan. 30, 1971 until a 71-70 loss to Notre Dame on Jan. 19, 1974. But the "worldwide leader in sports" is making up for that with an extensive full-court press that will begin hours before University of Connecticut women's basketball team seeks to win its 89th consecutive game on Dec. 21 against Florida State. UConn's streak began in April 2008.

The game will be played at XL Center in Hartford, which might eventually rank among the venue's all-time highlights. Good news for XL Insurance, also based in Hartford, which signed six-year naming rights in 2007 for the home to both UConn men's and women's hoops and the Big East Women's Basketball championship through 2011.

The game has been moved from ESPNU to ESPN2, affording the players and corporate sponsors a much wider potential audience: about 99.5 million households for ESPN2 versus about 73 million for ESPNU. ESPN and ESPN.com also will allot chunks of time and space leading up to, during and then after the game.

The game is part of a larger umbrella sponsorship, "Holiday Hoops presented by Kay Jewelers", that encompasses all of ESPN's college basketball games from Dec 18-24. Via media buys with ESPN, advertisers with multiple spots during the Connecticut-FSU game include Pizza Hut, Audi, Ford, Toyota, Anheuser-Busch, Best Buy and Macy's, according to ESPN.

New York Life has a season-long marketing deal with both the UConn Huskies men's and women' basketball team, which includes an on-court logo, courtside and baseline signage boards. This will expand during the  game on Dec. 21, when New York Life will have TV spots airing during the national broadcast, banners, a display presence at the main entrances to distribute information, will receive public address announcements, exposure on the video board and LED signage boards and its logo on the front cover of the game day program.


In addition to New York Life, other marketing partners of the two-time defending NCAA champion UConn Huskies are AT&T, Toyota, People's United Bank, Nike and Dunkin' Donuts. Dunkin' Donuts also is an official partner of XL Center, along with such companies as Anheuser-Busch (Bud Light), Verizon Wireless, The Hartford, Geico, Bob's Discount Furniture and Hilton Hartford. XL Center seats about 16,300 for basketball games, and the event is sold out, according to UConn.

Deals for the Husikes are handled by UConn Sports Marketing, the multimedia rights partner for the University of Connecticut Athletics and an IMG College property. Jeffrey A. Hathaway, is UConn's director of athletics.

The team is lead by Maya Moore, a projected No. 1 overall pick in the WNBA draft. Head coach Geno Auremma is in his 26th season. UConn's last loss was April 6, 2008, 82-73, to Stanford.

According to ESPN, included among the highlights leading up the game, scheduled to begin at 7 PM ET, are:

• ESPNU will conduct five consecutive hours of UConn programming prior to the ESPN2 pregame special Dec. 21.
• ESPN's Women's Basketball's Final Four studio team of Trey Wingo, Kara Lawson and Carolyn Peck will host from XL Center an hour-long pre-game show on Dec. 21 beginning at 6 PM ET, as well as additional post-game segments. The Final Four announcing team of Dave O’Brien and Doris Burke will call the game, with reporting by former Connecticut All-American Rebecca Lobo.
• ESPNU will air UConn’s Record Run: UConn Legends Roundtable, a half-hour show starting at 5 PM ET.  Doris Burke will host a forum with former Connecticut All-Americans Lobo, Jen Rizzotti and Sue Bird, in addition to current UConn All-American Maya Moore.
UConn’s Record Run: Debating the Streak, a half-hour special, will follow on ESPNU at 5:30 PM ET. Hosted by Trey Wingo, the show will feature discussions about UConn’s streak from hosts of such ESPN programming as Pardon the Interruption, First Take, SportsNation, Mike & Mike and Jim Rome is Burning.
• On Dec. 22, UConn’s national championship wins over Stanford (2010) and Louisville (2009) will air several times on ESPNU, in addition to the Huskies’ games from this season vs. Baylor (original airdate Nov. 16), vs. Ohio State (Dec. 19) and the potential record-setting game vs. Florida State (Dec. 21).

Meanwhile, Connecticut Gov. M. Jodi Rell said that downtown Hartford buildings Hartford 21 and Aetna would display lights in the blue and while colors of UConn and in a statement urged "all UConn fans to show their pride and support by wearing blue and white to the office or in classrooms."

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