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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec202010

ESPN, Marketers Hoop It Up For UConn Women's Shot At Basketball Immortality

By Barry Janoff, Executive Editor

Ad from XL Arena offering high-end seats to possibly witness hoops history.December 20, 2010: ESPN was not around when the UCLA men's basketball team, led by coach John Wooden, set an NCAA Division I mark by winning 88 consecutive games from Jan. 30, 1971 until a 71-70 loss to Notre Dame on Jan. 19, 1974. But the "worldwide leader in sports" is making up for that with an extensive full-court press that will begin hours before University of Connecticut women's basketball team seeks to win its 89th consecutive game on Dec. 21 against Florida State. UConn's streak began in April 2008.

The game will be played at XL Center in Hartford, which might eventually rank among the venue's all-time highlights. Good news for XL Insurance, also based in Hartford, which signed six-year naming rights in 2007 for the home to both UConn men's and women's hoops and the Big East Women's Basketball championship through 2011.

The game has been moved from ESPNU to ESPN2, affording the players and corporate sponsors a much wider potential audience: about 99.5 million households for ESPN2 versus about 73 million for ESPNU. ESPN and ESPN.com also will allot chunks of time and space leading up to, during and then after the game.

The game is part of a larger umbrella sponsorship, "Holiday Hoops presented by Kay Jewelers", that encompasses all of ESPN's college basketball games from Dec 18-24. Via media buys with ESPN, advertisers with multiple spots during the Connecticut-FSU game include Pizza Hut, Audi, Ford, Toyota, Anheuser-Busch, Best Buy and Macy's, according to ESPN.

New York Life has a season-long marketing deal with both the UConn Huskies men's and women' basketball team, which includes an on-court logo, courtside and baseline signage boards. This will expand during the  game on Dec. 21, when New York Life will have TV spots airing during the national broadcast, banners, a display presence at the main entrances to distribute information, will receive public address announcements, exposure on the video board and LED signage boards and its logo on the front cover of the game day program.


In addition to New York Life, other marketing partners of the two-time defending NCAA champion UConn Huskies are AT&T, Toyota, People's United Bank, Nike and Dunkin' Donuts. Dunkin' Donuts also is an official partner of XL Center, along with such companies as Anheuser-Busch (Bud Light), Verizon Wireless, The Hartford, Geico, Bob's Discount Furniture and Hilton Hartford. XL Center seats about 16,300 for basketball games, and the event is sold out, according to UConn.

Deals for the Husikes are handled by UConn Sports Marketing, the multimedia rights partner for the University of Connecticut Athletics and an IMG College property. Jeffrey A. Hathaway, is UConn's director of athletics.

The team is lead by Maya Moore, a projected No. 1 overall pick in the WNBA draft. Head coach Geno Auremma is in his 26th season. UConn's last loss was April 6, 2008, 82-73, to Stanford.

According to ESPN, included among the highlights leading up the game, scheduled to begin at 7 PM ET, are:

• ESPNU will conduct five consecutive hours of UConn programming prior to the ESPN2 pregame special Dec. 21.
• ESPN's Women's Basketball's Final Four studio team of Trey Wingo, Kara Lawson and Carolyn Peck will host from XL Center an hour-long pre-game show on Dec. 21 beginning at 6 PM ET, as well as additional post-game segments. The Final Four announcing team of Dave O’Brien and Doris Burke will call the game, with reporting by former Connecticut All-American Rebecca Lobo.
• ESPNU will air UConn’s Record Run: UConn Legends Roundtable, a half-hour show starting at 5 PM ET.  Doris Burke will host a forum with former Connecticut All-Americans Lobo, Jen Rizzotti and Sue Bird, in addition to current UConn All-American Maya Moore.
UConn’s Record Run: Debating the Streak, a half-hour special, will follow on ESPNU at 5:30 PM ET. Hosted by Trey Wingo, the show will feature discussions about UConn’s streak from hosts of such ESPN programming as Pardon the Interruption, First Take, SportsNation, Mike & Mike and Jim Rome is Burning.
• On Dec. 22, UConn’s national championship wins over Stanford (2010) and Louisville (2009) will air several times on ESPNU, in addition to the Huskies’ games from this season vs. Baylor (original airdate Nov. 16), vs. Ohio State (Dec. 19) and the potential record-setting game vs. Florida State (Dec. 21).

Meanwhile, Connecticut Gov. M. Jodi Rell said that downtown Hartford buildings Hartford 21 and Aetna would display lights in the blue and while colors of UConn and in a statement urged "all UConn fans to show their pride and support by wearing blue and white to the office or in classrooms."

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