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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Jan142010

Marketers Should See Gains In Nascar Sprint Shift To ESPN

January 14, 2010: ESPN's claim to be the "worldwide leader in sports" got a significant dose of pedal to the medal as the cable network said it would increase its number of telecasts of Nascar Sprint Cup races from six to 14. In addition, nine of the 10 season-ending races in the Chase for the Nascar Sprint Cup will be on ESPN.

The telecasts are being shifted from ABC, which this season will broadcast just three Nascar Sprint Cup races and one Chase for the Nascar Sprint Cup. For the past three seasons, ABC aired 11 Nascar Sprint Cup events and ESPN six.

One key reason for the move: ESPN's Sprint Cup races drew a higher rating than ABC's - 3.6% of U.S. TV households vs. ABC's 3.5 average. It also opens up the potential for Chase for the Nascar Sprint Cup races to be aired on the new ESPN 3D network launching in June. The move comes at a time when Nascar's TV ratings have flattened or in some cases declined over the past couple of years after several years of growth.

"Last year's performance showed us that ESPN provides the best home for Nascar," John Skipper, ESPN evp-content, said in a statement. “ESPN further strengthens Nascar’s consistent [1 PM ET Sunday] start times message for the fans, and with the strong support of Nascar across our multimedia platforms, we hope to build on that momentum in 2010.”

Shifting production is not an issue as the entire production team of ABC Sports was folded into ESPN about three years ago, with events on ABC now tagged ESPN on ABC. Both networks are divisions of The Disney Co.

ESPN’s 17-race coverage of the Nascar Sprint Cup Series begins with the Brickyard 400 at Indianapolis Motor Speedway on July 25 and concludes with the season-ending Ford 400 at Homestead-Miami Speedway on Nov. 21. The two Nascar Sprint Cup regular season races on ABC will be at Bristol, Tenn. (Aug. 21) and Richmond, Va. (Sept. 11). The lone  Chase for the Nascar Sprint Cup telecast on ABC will be from the Charlotte Motor Speedway (Oct. 16). All Nascar Sprint Cup race telecasts on the ESPN networks will continue to be preceded by the show, Nascar Countdown.

In addition, the entire Nascar Nationwide Series will continue to appear on ESPN outlets, with the majority on ESPN2 and the remaining events on either ESPN or ABC.

Marketing partners and advertisers are not expected to complain as the move will attract not only a large viewer base but a more desirable demographic.

"This is exciting news for Nascar and our fans,"  Paul Brooks, president for Nascar Media Group, said in a statement. "The ESPN subscriber base is larger than ever at nearly 100 million, and the network has the proven ability to attract younger viewers. As the premier network during the most competitive time of the year for sports, having more Nascar races on ESPN will create more exposure."

Prior to the first ESPN telecast on July 25 at Indianapolis Motor Speedway, the 2010 Nascar Sprint season will start on Fox on Feb. 14 with coverage of the Daytona 500. Fox airs the first 13 races in the Sprint schedule through May 30 with the Coca-Cola 600 at Charlotte. TNT gets the next six races on the schedule before ESPN takes over. The Sprint Chase for the Cup ten-race series begins on Sept. 19 at the New Hampshire Motor Speedway. The final race will again be at the Homestead-Miami Speedway, on Nov. 21. 

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