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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr032012

Yankees Cano's 'This Is SportsCenter' Spot Opens ESPN 2012 MLB Coverage

By Barry Janoff

April 3, 2012: Robinson Cano of the New York Yankees plays a modern day Typhoid Mary in a new spot for ESPN's This is SportsCenter. The commercial helps support ESPN's opening day coverage of the 2012 MLB season and also marks the first Spanish-language ad in the 17 years that This is SportCenter commercials have been airing.

The spot will debut in Spanish on April 4 on ESPN Deportes and on ESPN during Baseball Tonight. Lead agency is Wieden + Kennedy, New York.

In "Handshakes,” the Yankees' All-Star second baseman walks through ESPN's offices in Bristol, Conn., giving his prolonged and intricate handshake greeting to everyone he meets. The problem is that the first person Cano glad-hands, anchor John Anderson, has a cold, the germs of which get passed from Cano to everyone else he touches.

But this is all unknown to the ESPN staffers, themselves.

"In an office like, this, when one of us catches a cold, it's weird, it spreads like crazy," says sports anchor Karl Ravech. "First one person, then two, then ten!"

As we follow Cano, he offers handshakes to the likes of Sage Steele, Kevin Negandhi, John Buccigross, Linda Cohn and Robert Flores in the English-language spot and ESPN Deportes anchors Tony Cherchi, Carolina Guillén, Jorge Eduardo Sánchez, Ricardo Puig, Enrique Rojas and Fernando Alvarez appear in the Spanish-language version.

"We don't know how it happens," Ravech says about the cold epidemic. "Maybe its the ventilation. Nobody knows."

The English-version spot ends with Cohn and Flores on-air struggling to give the news, while the Spanish version ends with their ESPN Deportes on-air counterparts in the same flu-ridden condition.

According to Carol Kruse, svp-marketing for ESPN, "This is a landmark moment for the This is SportsCenter franchise. Reaching the Hispanic sports fans continues to be a priority for the ESPN brand, and this is just another example of our commitment and many efforts to engage with this growing audience.”

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