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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug292018

In New ESPN College Football Campaign, Superstitions, Traditions, ‘Everything Matters’

NYSJ Sports-Entertainment Business News Service

August 29, 2018: ESPN has launched “Everything Matters,” the first spot in a fan-first campaign to support the 2018 college football season.

The campaign is part of ESPN's ongoing umbrella “Who’s In?” effort, which launched in 2014 to coincide with the inaugural year of the College Football Playoff.

The campaign will run across ESPN and ABC platforms during the college football season, with new spots in rotation as the season progresses.

“As the last four years have shown us, the path to the College Football Playoff is unpredictable, and superstition and tradition often play a role in how fans experience the season,” Wanda Young, ESPN’s svp-marketing and consumer engagement, said in a statement.

“We wanted to give a wink and a nod to what every fan knows in their heart: college football is more than what happens on the gridiron. It’s also the little things off the field that allow fans to have a real impact on their team’s journey.”

The schools represented in the initial spot include Alabama, Clemson, Georgia, Miami, Michigan, Notre Dame, Ohio State, Oklahoma, Penn State, Texas, Texas A&M, UCF, USC and Washington.

Among the superstitions and traditions: Face painting in your team’s colors, where you sit to watch a game, the height of the grass on your front lawn and what you eat for breakfast, “because everything matters.”

“No pressure,” says Texas A&M head coach Jimbo Fisher.

In addition to the kickoff anthem spot, ESPN will launch an SEC-centric version that includes all 14 SEC schools and will be featured on the SEC Network.

McKinney is the lead agency.

ESPN’s schedule for the first three weeks of the college football season launches a season-long campaign that will culminate with six conference championship games and leads into a post-season featuring 35 Bowl Games.

That includes the New Year’s Six and the College Football Playoff National Championship Presented by AT&T.

ESPN will also air every snap of the NCAA Division I Football Championship and crown the Division II and III National Champions.

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