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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May092012

ESPN Summer X Games Expansion Now Puts T's In AĆ©ropostale Collection

Special to NYSportsJournalism

May 9, 2012: ESPN Consumer Products said it has signed an exclusive deal with retailer Aéropostale for a collection of T-shirts based on the Summer X Games, ESPN's high-energy competition that includes skateboarding, motocross, rally car racing and BMX.

The X Games Tee Collection will be sold exclusively at Aéropostale stores across the U.S. and Canada and online at Aéropostale's Web site. Available in May and June 2012, the T-shirt collection consists of eight different men’s graphics "inspired by the Summer X Games and its impact on action sports lifestyle."

Financial terms were not disclosed.

The 2012 Summer X Games 18 will be held in Los Angeles from June 28-July 1.

The deal expands Aéropostale's current line of ESPN T-shirts that tout Fantasy Football, College GameDay and other ESPN entities.

To support the launch of the collection, ESPN and Aéropostale said they would sponsor a text-to-win promotion that will send the winner and three guests to the 2012 X Games, with a package to include hotel, airfare, tickets and exclusive access to practices and athlete experiences. (Full details here.)

“The new X Games Tee collection at Aéropostale blends the style, originality and creativity that best represents the X Games brand,”  Matt Novoselsky, licensing director for ESPN Consumer Products, said in a statement. “Action sports fans will not only love the graphics, but also the accessibility, with nearly 1,000 Aéropostale nationwide stores and online carrying the collection.”

According to Scott Birnbaum, svp-marketing and e-commerce for Aéropostale, “We are excited to partner with the X Games and offer our customer both this exclusive graphic tee collection and the opportunity to win an once in a lifetime X Games experience."

ESPN will expand the Summer and Winter X Games globally beginning 2013, with new competition sites in Foz do Iguaçu (Brazil), Munich (Germany) and Barcelona (Spain), which will join Aspen (Colo), Los Angeles and Tignes (France).

According to ESPN, coverage of the 2011 Summer X Games 17 was viewed by 37 million people, who tuned in to 25 hours of live TV coverage across ESPN, ESPN2 and ESPN on ABC, up from 35 million in 2010.

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