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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug282009

As The Energy Drink Category Booms To $10B, Health Advocates Seek Alternatives 

August 28, 2009: The energy drink category is big and getting bigger, with sales and new product launches that will see it jump from a $5.4 billion market in 2007 to an estimated $10 billion in 2010. However, according to research and marketing company Mintel, Chicago, which provided the category figures, the potential danger of energy drink ingredients such as caffeine and taurine being voiced by medical and consumer advocate groups also appear to be on the rise.

A new study from Mintel Global New Products Database indicates that between 2004 and 2009, new product launches in the energy drink category were up more than 110%. Mintel GNPD found caffeine in nearly all energy drinks produced, but taurine, the other popular, yet controversial energy-boosting ingredient, was found in 27% energy drinks in 2004, but has slightly reduced to 21% in 2008.

Mintel did not specifically name the brands, but among the best-selling products in the energy drink are Red Bull, AMP, Monster, Full Throttle, Rockstar and 5-Hour Energy. There's also Cruck, which made inroads on the Warped Tour, Verve and a recently-launched line from Xyience. The company's energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship, with such SKUs as Apple Jak'd, Cherry Rush, Xtreme Citrus Slam and Lemon Blast.

According to Mintel, 35% of U.S. teens consumer energy drinks, the largest demo of all consumers. Teenagers are also likely to drink energy drinks more frequently than adults: 5.3 drinks versus 4.6 drinks in a 30-day period. So there is a good reason why energy drinks are alligning with the UFC, the Warped Tour, extreme sports and other venues targeting teens.

“There is a significant market right now for drinks offering a boost of energy,” Lynn Dornblaser, Mintel global new products expert, said in a statement. “Although consumers say they try to eat and drink better, it appears that energy drinks is not a category in which that happens, as they continue to choose options that contain sugar, caffeine and taurine, all of which can have negative effects if consumed in excess.”

Mintel found that suppliers are producing some new energy drinks that boast more health-focused claims, but they are in the minority. Energy drinks showing a "low, no or reduced" calorie claim increased from 6% in 2004 to 11% in 2008. During that same time frame, energy drinks featuring a ‘low, no or reduced’ sugar claim have held steady at one in seven new launches. In addition, better-for-you energizers like vitamin B6 and guarana have remained flat appearing in approximately 22% and 12% of new product launches, respectively.

Mintel said that some new products could actually improve the category's image. One product cited by Mintel was launched In 2008 by Ocean Spray, Cranergy Energy Drinks, which are billed as “naturally energizing.” According to Mintel, this line of drinks contains real fruit juice blended with natural energizers including five B Vitamins, Vitamin C and green tea extract and are "clinically shown to improve alertness and make people feel less tired." Mintel also singled out the Cooper Tea company's Bazza High-Energy Tea, made from green tea and EGCG antioxidants, which calls itself the “smarter high-energy alternative.”

“These new, natural energy-enhancing products could threaten to steal share from their less healthy counterparts," said Dornblaser. "Often they are not sold in the energy drinks aisle, but in the juice or alternative beverage aisle, which may protect them from the unhealthy stigma some consumers associate with energy drinks.” Back to Home Page