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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Sep222016

Going The Distance: Sponsorship Spend On Endurance Sports Approaches $125M

By Barry Janoff

September 21, 2016: Led by Gatorade, Michelob Ultra, Anheuser-Busch and MarathonFoto, sponsorship spend on such endurance sports as marathons, cross-country cycling, mountain climbing, triathlons and obstacle competitions is expected to hit a record $124.6 million in 2016, a 4.9% increase over 2015 and just behind the 5% increase predicted for overall sports sponsorship spending this year.

The spend is up from $118.8 million in 2015 and more than $20 million over the spend just four years ago, according to research and consulting firm IEG, Chicago.

PepsiCo is the most active company in the sports endurance genre, with 46% of properties in the non-alcoholic beverage category reporting a sponsorship with its brands, topped by Gatorade, with 43% of properties isotonic beverage category reporting a deal with the brand.

However, Gatroade’s figure is down from 59% in 2015 as rival sports beverage, water and other non-alcoholic brands move into the endurance sports space, according to IEG’s Endurance Sports Sponsorship Report.

Previous sponsorship spend in the category was $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

By comparison, worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, global sponsorship spend on soccer will hit a record $60.2 billion, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis is projected to hit $801 million in 2016, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

The most active brands in the category behind Gatorade are Michelob Ultra (31% of properties in the alcoholic-beverage space report an alliance with the beer), Iconic Group’s MarathonFoto (24%), FMG (21%), TransAmerica (17%), PowerBar (17%),  Clif Bar (16%), Glukos (16%), UPS (16%) and Toyota (16%).

Behind PepsiCo, the most active companies in endurance sports are Anheuser-Busch (31%), MarathonFoto (24%), Clif Bar (22%), Nestle (22%), Fond Memories Graphics (21%), AEGON (18%), Starwood Hotels (18%) and Toyota (17%).

Sponsorship spend in the category is up from $118.8 million in 2015, $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

Earlier this year, Gatorade, which backs such mainstream sports stars as Cam Newton, Bryce Harper, Serena Williams, JJ Watt, Paul George and Elena Delle Donne, signed eight-time Ironman champion Luke McKenzie, who joined pro triathlete Beth Gerdes on the brand’s roster of endurance athletes.

As part of their sponsorship, Gatorade said they would “work closely with the Gatorade Sports Science Institute throughout the season to hone in on (their) training and race-day nutrition.” They also have been training and competing using the full Gatorade Endurance product portfolio, with Gerdes featured in a “Win From Within” spot (pictured above) as part of the brand’s marketing campaign.

As part of its Endurance line, Gatorade also has such products as Carb Energy Chews, Thirst Quench Powder and Gatorlytes electrolyte powder blend.

MarathonFoto — with the marketing tag line, “What lasts longer than a marathon” Great race memories” — said it has alliances with more than 350 races around the world this year, including the Virgin Money London Marathon, TCS New York City Marathon, Boston Marathon and the Skechers Performance Los Angeles Marathon.

MarathonFoto said that includes 1,200 photographers on-hand at these events, taking more than 34 million images.

The National Fluid Milk Processor Promotion Board (Built With Chocolate Milk) fell out of the Top Ten among most active companies and brands, according to the Endurance Sports Sponsorship Report.

The most active categories in endurance sports are sports apparel & equipment (6.3 times more likely to sponsor endurance sports than the average all sponsors, non-alcoholic beverages (4.4), sports nutrition (3.3), food (3), medical (2.9), insurance (2.9), alcoholic beverages (2.3), photo supplies (2) and hotels & resorts (1.8).

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